Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 


Stop me if I bore you.

You see, I don't want to bore you, but sometimes I don't realize that boring people can actually become boring.

I just want to tell you one thing, though: I really don't want to bore you.

Because if I bore you, I'll have failed in my quest for greatness. Anything less than greatness would be, well, boring.

Please, I haven't (entirely) lost my mind. I'm merely channeling the first TV ad emitted by leading Republican candidate Donald J. Trump.

I'm surprised he's bothered making a TV ad at all. His whole campaign has been one long TV ad for, well, you decide.

I expected, therefore, that this first TV ad would involve something new. A revelation about Bill Clinton, perhaps. Or a (new) policy initiative.

Instead, this dramatic piece tells you nothing more about Donald Trump than Donald Trump has told you already.

He will defeat ISIS. He will take their oil. He will build a very long wall and make Mexico pay for it. So vote for a greater America. Vote Donald Trump.

Obviously, Trump's ad puts it more eloquently than I am able.

However, he makes no mention of his life, his family, his business acumen or even his golf swing. He tarnishes no opponent other than Democrats -- and even then with no new brush.

This ad is surely a revolution. It doesn't try too hard. Indeed, you could argue that it doesn't try at all.

The billionaire seems to have decided that the electorate is neither terribly clever, nor frightfully attentive. (In this, he may be right.)

He's decided, therefore, to say the same few simple things, using simple language over and over again.

He's going to say the same things on the morning shows, the afternoon shows and the evening shows.

He's going to use literally the same phrases over and over again until you have them deeply embedded beneath your head-hairs, whether you like it or not.

In this, he's using techniques favored by soap powder manufacturers in the '60s and '70s. They also believed they could stay stultifyingly simple things over and over again.

They didn't care if they bored you. They didn't care if they annoyed you. They cared if you got the message.

Trump is ensuring that everyone gets the message.

For Trump, the message and the medium are both simple entities, there to be aligned.

It's remarkable how so many of his rivals seem to have no clear message at all.

So remarkable that it's almost boring.