Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
God and Mammon have often had a difficult relationship.
Mammon is so tempting and instantly rewarding, while God takes a lot of faith without necessarily giving any immediate benefit in return.
Recent years have seen some levels of mutual accommodation.
Yet now, Mammon has encroached a little too far. At least in the view of some fervent believers.
In this case, we're talking about McMammon. Yes, McDonald's has opened a branch of its heathen fare within a few genuflections of the Vatican.
Technically, it's not in Vatican City. It is, though, just 150 meters from St. Peter's Square.
There are a couple of other McDonald's within a similar distance, but this one is actually housed in a building at the corner of Borgo Pio and Via del Mascherino.
A building that happens to be owned by the Vatican.
"The mega sandwich shop on Borgo Pio is a disgrace," Cardinal Elio Sgreccia told the La Repubblica newspaper. "It's a controversial, perverse decision to say the least. It would be better to use those spaces to help the needy of the area, spaces for hospitality, shelter and help for those who suffer, as the Holy Father teaches."
Because you have business in your heart, you'll be wondering what sort of deal the Vatican struck.
Well, the rent is 30,000 euros. That's just over $31,000 a month.
There had been prayers. Some locals were appalled that the Church could be a patsy for a patty-maker.
But here we are, with temptation posing a threat to devotion. Here we are with the world's most famous archdiocese ceding to the Golden Archdiocese.
McDonald's didn't open this branch with a parade of bikini-clad women and topless men wafting around the streets of the Vatican, waving their Quarter Pounders to the sky.
It was a dignified affair with no fanfare at all.
Lonely Planet reports that the company offered this statement: "As is the case whenever McDonald's operates near historic sites anywhere in Italy, this restaurant has been fully adapted with respect to the historical environment."
No, the counter isn't designed like an altar. Nor do the servers cross themselves before giving you a Big Mac and fries. Though perhaps they should.
The exterior design is merely a muted gray and gold.
Some areas of beauty, history and even faith have tried to fight McMammon's encroachment.
Martha's Vineyard is one of the few that has fought hard not to disappear into a vat of deep-frying oil, while wearing a clown outfit.
But money talks, even if it has to pray first.
In other news, the Vatican has also approved the opening of a Hard Rock Cafe. The building used to be a religious bookstore.