Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

Bosses have egos.

They tend to be large.

This means that bosses can be quite sensitive. Where sensitive means: "I care a lot about my own wonderful self-image."

Such an attitude can often make conversation with the boss quite stilted. It can exclude honesty and even normal ways of expressing oneself.

You don't date criticize the boss in public. And you never criticize them to their face. Just imagine their stunned reaction.

Instead, you save your whining for office parties, bar conversations and pillow talk with your lover from procurement.

Jim Koch, co-founder of the Boston Beer Company has a different attitude.

In a video for Business Insider, he explained that sometimes you have to encourage your employees to say what they really, really think and feel.

This includes letting them tell you to "go f*** yourself."

I feel sure most Fortune 500 CEOs reading this would snort their melon smoothies through their noses at the very thought.

However Koch, whose company makes 1 percent of all the beer in America, explained his attitude with a story.

He could tell a member of his brand development team wasn't happy.

"So I wanted to get him to tell me to go f*** myself," he said.

Koch failed in his enterprise.

"He didn't tell me to go f*** myself, but he did tell me I could lick his a**," he said.

At least, some might muse, this offered greater possibility of anatomical completion. However, did Koch punch him? Did he curse the living breath from his being?

Not exactly. Koch was delighted.

"Now we're talking about something important," he explained.

The Boston Beer Company has a "f*** you" rule.

"It's OK to say f*** you to anybody, including me," he said. It doesn't end there, though.

"You have to explain to the person that you gave the 'f*** you' to why you said that, what they did to make you feel in that special 'f*** you' frame of mind and listen to their side of the story," he said.

As far as Koch is concerned, the worst thing that can happen in employee relations is when a problem is never aired.

In business, this is just as true as in any relationship, marriage or even one-night encounter.

If you open up the chance to talk -- no matter how, no matter how crudely -- you at least give the situation a chance of being resolved.

Yes, there might be a little explosive action at first. You can't exactly pretend it hasn't happened, though. And, as Koch said, the curser has to explain their reasons.

Perhaps beer companies are more, well, fluid about their language use than, say, a stodgy bank.

Sometimes, though, it's best to allow all forms of expression as long as they're direct, clear and honest.

There's enough lying, subterfuge, manipulation and twistedness in business as it is.

A little raw, passionate honesty might just be an unusual way to foster progress.

It works for Donald Trump, doesn't it?