Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

At first hearing, his angry words are moving.

They've now been listened to 40 million times on Facebook.

Here was University of Connecticut women's basketball coach Geno Auriemma lamenting the attitudes of young people today.

He wants to recruit players who are upbeat, love life and appreciate their teammates. He said he can't find too many of them.

Every kid watches sports on TV, he said, "and what they see it just people being really cool. So they think that's how they're going to act and they haven't even figured out which foot to use as the pivot foot and they act like they're really good players."

He explained that he and his coaches put a huge premium on body language and if a player is showing poor attitude on the bench, they never get in the game.

"Ever," he insisted.

Worse, he said, he sees too many young players who are "always thinking about themselves. Me, me, me. I didn't score, so why should I be happy? I'm not getting enough minutes, why should I be happy? That's the world we live in today."

The video was shot last year, but it has recently enjoyed renewed attention and praise.

Many plead with parents to heed Auriemma's words and teach their kids to stop it with the ego.

It's understandable. Commendable, even.

I worry, however.

Perhaps the last people who should be preaching teamwork are college basketball coaches.

While they trouser fortunes through salaries and shoe deals, the kids who play for them get nothing.

They even get sanctioned if someone buys them a sandwich.

When it comes to money, there's no team. There are the penniless players and then there's the coach. Team implies equity of some kind. Not in college sports.

One could even argue that whatever benefits the players might get from winning accrues far more to the coach in the form of increased salary and longer contract.

Once the kids are done with school -- or, when it comes to sports, once the school is done with the kids -- they're on their own.

Is it surprising that these kids want to stand out because they see it as perhaps their only way to make a living?

Is it so shocking that they want to get minutes because they believe they will then be offered something concrete later in life, rather than the pure pleasure of teamwork?

In college sports, as in corporate life, the people at the top cream off so much of the money (and the glory) that it can be hard to offer them true respect.

And let's talk about attitude for a moment.

While the players are being told to sacrifice everything for the team, to be positive, engaged and so very ra-ra, the coach is storming up and down the sideline, cursing, ranting, berating, complaining and behaving like the very sort of boor that Auriemma claims he'd never recruit.

Sometimes coaches are caught assaulting the kids they're supposed to be teaching. And they're not even fired until the video emerges.

Too many college coaches are the very picture of the unpleasant little self-centered, large-headed, egotistical lunatic that Auriemma criticizes in kids.

The only difference is that coaches are big-pocketed too.

Coaches throw chairs and still get another job for even more money. They're caught in scandals of one kind or another -- prostitutes, shady deals, you name it -- yet still they end up at another school because they supposedly know how to win.

They do it by preaching team and often running out on that team when a better offer comes along.

When a kid gets injured, they often lose their scholarship. When a coach gets caught doing something he shouldn't, he becomes a TV analyst for a while until another big-money job comes along.

It may be that Auriemma is one of the good, principled people. He's certainly well-respected by many.

But to berate kids who are just trying to make their way in what they see is an intensely individualistic society seems a touch askew.

Unless the college sports system is changed, the moralizing will continue to come from the top.

Perhaps, if it really is all about team, the spoils should be shared too.