With nearly a half million followers on Twitter and another 100,000 on legend in creative circles. Swiss-born, her design blog--aptly named "SwissMiss"-- attracts about 1 million unique visitors a month. She founded and runs a lecture series called CreativeMornings held in more than 170 cities around the world, collectively bringing together more than 25,000 people every month. Also a wildly successful serial entrepreneur, Eisenberg founded and runs a Brooklyn coworking space called FRIENDS and co-created a to-do app called TeuxDeux. And, her temporary tattoo company, Tattly, has partnered with every major museum in the world and has paid its artists more than $1 million in royalties.Etsy, Tina Roth Eisenberg is a bit of a
Her philosophy regarding "non-transactional giving" is part of what makes Eisenberg so popular and why she believes her projects have done so well. "When you take money out of the equation, everything changes. It's not just a transaction but you enter into a relationship," she says in a video for Kickstarter. It's like this: When you show up at a CreativeMornings lecture, there's no fee, no pitch, no angle. It's just a free gift.
With a down-to-earth persona and a drawer full of confetti in her office, she specializes at seeing the world differently. Here are her words regarding her favorite questions for other human beings, whether you're interviewing someone for a job, getting to know a new friend or just making conversation with the person sitting next to you at the lunch table.
1. Why do you want this job?
Seems like such a simple question, yet it throws candidates off. The answers are often surprising.
2. What do you know about us?
I am often baffled by how little a candidate researched us. This question always shows if they did their homework and if they are genuinely interested in working with my team. I run two heavily values-based and mission-driven companies. I want people on board who believe in the same mission. I need to see a candidate's eyes light up when I ask this question.
3. What's something you're bad at that you really wish you were good at?
Again, a question to get to the bottom of how self-aware someone is and how hungry they are for personal growth.
4. What did you like about your last job? Why did you leave?
I am usually hoping for an answer that indicates they want to grow as a human. Also, if they are not happy about the work culture at their last job, I want them to be as diplomatic as possible. It's a good indicator in how professional someone is once they move on from a workplace.
5. Who do you admire?
The answers (or lack thereof) of this question reveal so much about a person's hunger for personal growth and interest in other humans. Two qualities that are important to me.
6. What's a reason why I should not hire you?
This is a question that I learned from a good friend of mine. I wasn't instantly sold on this being a strong interview question until I used it a few times. The answer is an indicator, yet again, just how self-aware a candidate is. And self-awareness is key to me, when working with my teams.
7. What's the shittiest job you've ever had?
I love how this question makes people go back in time, to the early days when they had their first summer jobs in high school or college. I love seeing their faces when they tell their stories of those days and I always listen for a line that indicates that it helped them grow as a person. And, no matter how bad a job is you have to do give it your all. I take pride in what I do, no matter which part of my job. I want my employees to do the same.
8. Tell me about some people you've helped in your career.
I love when people have stories about how they help others succeed. I want to hire team members who love lifting each other up.
9. What do you do when you're not working?
I enjoy working with people who have a life outside of work, who have quirky weird hobbies and side projects. Again, I want to see someone's face light up when I ask this question and hear about their life outside of work, whatever it might be. I just want to see a spark.
10. Tell me something about yourself that I can't find out on Google.
Good laughs are always guaranteed with this question. The most random tidbits have been shared with me. I highly recommend you try it. Also works well at dinner parties!