If hiring is on your company's horizon there are a few changes in the landscape to which you should be paying attention. That's according to Adam Robinson, CEO of Chicago-based hiring  software and talent acquisition technology Hireology which is used by more than 2,500 companies in the U.S. and Canada. The company recently released a  2016 hiring forecast eBook which highlighted hiring predictions and trends for this year and beyond. Here's are a few highlights Robinson says you can expect.

1. The entry-level workforce is shrinking.

Robinson says between now and 2022 people entering the workforce for the first time--those between 16 and 24--will continue to decline. In fact, in seven years the segment will be 10 percent smaller its current size, meaning that regardless what happens with the economy there will be fewer people who are recruitable, trainable and promotable. "Service, hospitality, restaurants, food and beverage, and retail will need to make some investments now to prepare for the reality of a smaller applicant pool over the next seven years," he says.

2. Employers will need to change tactics to reach candidates.

Specifically, the most effective companies will move away from broadcast marketing involving job boards and engage in direct marketing. In other words, to attract talent organizations will need to build databases of candidates and consistently spend time building relationships with those people. "The shift is for applicants to go directly to the employer's site to investigate them and see what they stand for," he says. "Employers that haven't invested in articulating a brand or a career value proposition are going to have a hard time converting page views into applicants."

3. Smart employers will hire less on experience and more on capability and potential.

In an increasingly tight job market finding good talent becomes less about what's already on the resume and more about how to zero-in on a candidate's personality and natural attributes. Doing it involves having a measurable process to determine whether people possess certain traits. "You can't teach accountability, culture fit, or an ownership mindset," he says. "You can teach skills."

Published on: Jan 18, 2016