Anything a company does publicly can go viral on social media. This is a good thing if it's an ad, image, video or news that consumers approve. But what if they don't? What if thousands of people share and comment on a brand campaign in a negative way? It's a completely avoidable disaster, if only brands test the waters before launching. Here's an infographic created by the customer insights solution Fuel Cycle, which highlights some of the worst brand fails which could have been avoided with a bit of customer feedback.

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