It's graduation season and a new batch of fresh faces will be entering the job market, so if you're looking for talent, now is a superb time to find it. But, you need to know how to interact with young Millennials who are a different breed of job seeker. First, they have a lot of leverage these days--contrary to some opinions, the unemployment rate for college grads is actually pretty low (2.5 percent, according to the Bureau of Labor Statistics). As such, companies will be competing fiercely for the smartest entrants to their industries. Plus, these younger individuals don't respond to traditional recruitment strategies, meaning you need to find and attract them differently than you would older, more seasoned prospects. That's according to Dan Bartfield, cofounder of Yello, a recruiting platform for employers which recently conducted a study of recent graduates. Here are his words regarding what you need to get bright young candidates in your door.
1. Act fast.
Yello found that 74 percent of new grads turned down an offer because it came too slowly. The recent grads won't want to wait for an answer and will definitely be on other interviews. So, if you want the best talent you'll need to be first to present an offer.
2. Be mobile friendly.
About 26 percent of Millennials and Gen Z workers have applied for a position via mobile, and company websites are the most popular way for [them] to gather information. Updating your website to make it mobile friendly is a great way to ensure top talent is engaged.
3. Start texting.
A vast 86 percent of new grads felt positively about text messages being used in the hiring process... And research has found that 83 percent of Millennials open text messages within 90 seconds, meaning it can improve efficiency by reaching candidates through a channel they respond to quickly.
4. Don't assume money talks.
Money came in a distant third when it comes to what Millennials want from a job. More than cash, new grads value learning opportunities and career growth. Focus your pitch on how you will help prospective employees grow their skills and become successful, not on money alone.
5. Ask for referrals.
Yello found that a whopping 96 percent of [study participants] would refer a friend for a job. With recruiting top talent being so difficult, this can be a [valuable] shortcut to an amazing workforce.