A welcome email sent to a new subscriber after he or she opts-in is a critical touch point with your customer. Not only is it your chance to make a good impression and set the tone for your future relationship, a well-done welcome email can make you a lot of money. In fact, according to Easy-SMTP, a cloud-based SMTP relay server that delivers one-at-a-time transactional emails securely, welcome emails result in 320 percent more revenue compared with other promotional emails, have an 86 percent higher open rate, a 196% higher unique click rate and a 336 percent higher transaction rate.

Psychologically speaking, the welcome email has a unique advantage over a promotional email. It's triggered by the user, immediately follows the person's action and feels like a user-directed experience. Fine, but how do you capitalize on your customer's desire to actually open your electronic missive? Easy-SMTP put together an infographic with heaps of stats that point the direction to optimizing a welcome email. In it, you'll find the most effective tactics for increasing the rate of opens, clickthroughs and transactions, as well as which words to use and those to avoid.

Published on: Jun 2, 2015
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