It's that time of year. How do you spend the last two weeks of Christmas? Working or vacationing?
I've always worked. I started my career as a TV reporter. Because you can't exactly run repeat newscasts, you need to head to work and put together a story. It's no surprise these are slow news days, but many people work the last two weeks of December and on the major holidays--law enforcement, doctors, nurses, reporters, convenience store employees, those people who take your tickets at the movie theater, etc.
Since becoming a business owner, I always thought I'd take time off at the end of the year, but quickly realized I can't. I still have clients and have things to do. Many others feel the same way. Some are working, but on different things, and a few people I talked to are actually taking time off.
We work because others are working too.
Dian Oved runs a social media marketing and PR agency. She does not disconnect during the last two weeks of the month.
"Social media marketing is 24/7, 365 days a year, so our team always works through the December holiday season," said Dian Oved, Founder and CEO of Empower Digital. "Even while the business side of the entertainment industry is shut down, talent is still very active on social media. Additionally, the tech industry is gearing up for CES in January, and preparations are well underway."
If you work in public relations, or PR, you'll hear the same.
"The reality is many journalists we have relationships with are still working as well," said Rachel Johnson, founder of RLJ PR.
Holiday is our team's super bowl, waking up at 3 a.m. on Black Friday while the rest of our colleagues sleep in and working on Christmas Eve and the day after Christmas to help field a flurry of media calls and needs," Lindsay Doyle at Karma Agency said.
While some people can't take off work, others choose to work.
"I work the last two weeks of the year, but I'm not working in an office," photographer Phillip Van Nostrand said. "As a photographer, there is a tremendous opportunity to photograph New Year's Eve parties or weddings. Sometimes one job like that can be my month's salary."
We work on our business.
Let's face it, a lot of people take off which makes it hard to work with clients. That's why many business owners use this time to focus on their business goals, do some administration work, and gear up for the next year.
"It's a pretty quiet time of year so it allows me to do some tidying up around the office, get to some projects I've pushed off for when I'll have more time, and to give some thought to the handful of goals I'd like to accomplish in the coming year," Afif Ghannoum, the CEO of BIOHM Health said.
Tina Wie, the COO of Three Day Rule, the Match.com-backed matchmaking company. Here's what Tina said, I hope it's helpful!
"It's a good time to take stock of how your year went (both professionally and personally) and decide what types of improvements you want to implement for the upcoming year," Tina Wie, the COO of Three Day Rule. "Working during the last two weeks of December feels similar to getting a really early start to your morning - a lot of people are out on vacation during that time so you have less incoming emails to respond to."
Julia H. Good, Content Marketing Manager at Snackbox, Austin, Texas said, "I am building out our content calendar, trying to listen to a ton of backlogged business and marketing podcasts, and cleaning out my inboxes - and making notes on good subject lines."
JennyLee Molina with JLPR, a marketing and public relations agency, said "For me, it's a great opportunity for new year planning. It feels like the weekend when the influx of emails slow down and you can be more focused on next steps."
We take time off because it's that time of year.
We've all hear time off is essential to running a profitable business, so it's no surprise this is practiced at the end of the year
"We will still be pitching, and our social media team still works daily, but everyone gets to do so from the comfort of their home for the holidays," said Emily Taffel, co-owner of Mugsy PR. "We have always felt that it is important to give as much family time and travel time as possible for employees during this time of year."
Irene Lee, owner of Bash and Sass, a children's clothing brand said, "This is our time to enjoy the break from school and have some holiday fun. I started this business knowing it would allow me the flexibility I needed to prioritize my family. If an email response doesn't go out until early January, I'm pretty sure everything will be ok."