It's the kind of question that will keep you up at night: What would happen to all the important the stuff on my computer if my computer went kaput?

Finding an economical answer to that question inspired cloud-storage company Backblaze, which Burt Helm profiles in the March/April issue of Inc. magazine. It's a fascinating company that created a solution with prices so low it inspired conspiracy theories about its own operation. But with $40 million in revenue last year, and helping back up data from a million devices, it's very real. Inc.'s editor-at-large gives us an inside look at the company, and a preview of his feature, on this week's episode of Inc. Uncensored.

Plus: Two years ago, a startup subscription rental service for general merchandise--you know, a popcorn machine, a blender, a bouncy castle--raised $19 million from investors. Now it's attempting to sell itself, or find more funding, before it goes under. Diana Ransom explains the complicated story of Joymode.

You can listen and subscribe to Inc. Uncensored on Apple PodcastsMegaphoneStitcher, or wherever you get your podcasts.