Welcome to the 207th episode of the Inc. Uncensored podcast, hosted by Inc.'s editor in chief, James Ledbetter.

First up this week, editor-at-large Maria Aspan explains the concepts behind her book Startup Money Made Easy, which comes out Tuesday, February 12. In it, Maria--and many entrepreneurs who have been featured in Inc.--answers all the financial questions related to starting, running, and growing a business.

Next, staff writer Emily Canal takes us inside a human-resources trend some progressive companies are using to attract workers and retain talent: Offering generous, and extremely specific, benefits for new working parents. As recently as 2017 one-third of U.S. women didn't return to the workforce after giving birth. From discounts on cribs to breast-milk shipping services, these companies think they can do better.

Finally, one startup is trying to make conversations about a sensitive men's health issue a lot less awkward and stressful--by bringing them online. I explain what I learned recently from one of the co-founders of a modern telemedicine company called Ro.

Check it out the full episode in the player below, in iTunes, or wherever you get your podcasts.

Published on: Feb 8, 2019