In studying the effects of extraneous variables on the outcome of legal cases, researchers segmented judicial deliberations into three distinct "decision sessions." Over the course of these "decision sessions," they found the percentage of favorable rulings dropped gradually from about 65 percent to nearly zero within each session. After a break, it spiked back up to around 65 percent.
Part of the reason? Decision fatigue.
It's said the average person makes 35,000 decisions every day. What to eat for breakfast? What shirt to wear? Which door to go through? Where to go for lunch?
A simple way to save brain power is to cut down on the number of decisions you need to make. Some of the most successful people have already figured this out. They simply wear the same thing each and every day.
Uniforms for Success
In HBO's 2017 documentary series, Defiant Ones, Andre Young -- better known as Dr. Dre -- mentions he wears the same shoes every day: Nike's Air Force 1. Barack Obama wears only gray or blue suits. Mark Zuckerberg sports his iconic gray Brunello Cucinelli t-shirt. Steve Jobs became famous for a black turtleneck, jeans, and New Balance sneakers.
I've been wearing the same clothes for over 10 years. My getups typically include: Asics Gel Kayano sneakers, Levi's 513 jeans, a zip-up Lululemon Sojourn Jacket, ST33LE t-shirts, and Grant Slim-Fit Non-Iron Banana Republic dress shirts.
I have 15 pairs of Levi's, six Lululemon jackets, 10 of those t-shirts, and 15 dress shirts. No joke.
Unlike some entrepreneurs, I do swap out colors. But the staples remain the same.
Here's why we do it, and why you should too:
1. You'll waste less time.
I hate wasting time. Having a regular uniform makes it quick and easy to get dressed. Rather than deliberating for five or even ten minutes, I can grab my outfit, throw it on, and get started on the more important things on my to-do list.
A go-to outfit also saves loads of time shopping. You know what you're looking for and can get right to your favorite store. Or better yet, if you know your size, style, and color, you can order everything online -- without the annoyance of sending back returns.
2. You'll save brainpower.
As Obama said in an interview with Vanity Fair, "You need to focus your decision-making energy. You need to routinize yourself. You can't be going through the day distracted by trivia."
When you wear the same thing, you're one step closer to avoiding the distraction of trivia. It takes no thought to get dressed in the morning. You can channel all that decision-making power directly into growing your business.
3. You'll always feel good in what you're wearing.
If you choose your clothes for comfort, they'll always feel good. If you choose them for style, you'll always think they look good on you (even if others disagree). Either way, you'll feel good about what you're wearing. It's an automatic confidence boost.
I constantly get made fun of by my friends and family for wearing the same thing, but it works. See if it could work for you.