People communicate in more ways than ever before: phone, email, instant messaging, Twitter, LinkedIn, Facebook and more. When all these forms of communication and forums are used to interact with clients or customers, it's a big job to keep track of all the conversations. The idea behind Nimble is to keep track of all a user's conversations and consolidate them in one place. This CRM software doesn't include the robust project management capabilities of solutions like Salesforce, Zoho or Apptivo, but it's a great organizational and consolidation tool that can simplify customer communications.

The Nimble Business plan starts at $25 per month and includes 5GB of storage, unlimited deal and communication history, multiple email accounts and third-party integrations. For $10 more, add another 10,000 contacts, and for $25 more, get an additional 25GB of storage too.

Unique to Nimble is the capacity to learn over time what contacts you need to follow closely and display these names, opportunities and upcoming events on the home dashboard. The setup shows Contacts, Signals, Messages, Activities, Deals and Reports pages. Contacts presents a list of imported contacts from email and social media, and allows the user to filter and designate the most important names. On the Signals page, you can monitor any social media interactions. Messages is the tab to the inbox, and offers functionality to schedule messages and social media updates for optimal times.

The biggest drawback is that Facebook and LinkedIn have shut down its API for all CRM services, so Nimble doesn't allow messaging through these forums. However, the company has developed a workaround with a widget for Chrome that enables users to populate data from any web page, including Facebook. However, Facebook messages still won't sync to the Nimble inbox.

Nimble's real focus is more about the communications that happen around leads. The software can remind you when you need to follow up, whether it be weekly, monthly, quarterly or longer. Contact views show a communications history that includes dates, channel and recent social media updates. Users can communicate directly from the page through any social media or email address. The real value in Nimble is the ability to keep all your communications in one place regardless of the medium through which you communicated.

Nimble's reporting and other CRM functions don't match the level of Salesforce and CRMs of that ilk, but that's not the intention. It's a better choice for companies that want to communicate effectively and leverage social media.

Nimble is also arguably a better choice for companies that are smaller. It is more limited than something like Salesforce when it comes to the customization of the analytics and the Nimble mobile app is not very robust. However, for smaller businesses, Nimble can still be a great choice for your 2018 CRM. It is very easy to use, so smaller businesses that don't have as much data to analyze can glean all they need from Nimble without having to deal with a bulkier platform that has more bells and whistles than they even want to try to deal with. If your focus is narrow and your goals are direct, Nimble can certainly get the job done.

Nimble also has great integration features for social media, which is crucial in 2018 and beyond. Social media allows for targeted advertising to customers and has become a critical vehicle for businesses trying to reach customers in a personal way. Nimble's social media integration helps companies determine if their social media strategies are resonating with their customers and producing real results. In the right circumstances, the limitations and simplicity of Nimble can actually prove to be a real advantage.

This article was updated February 28, 2018.

Editor's Note: Looking for CRM Software for your company? If you would like information to help you choose the one that's right for you, use the questionnaire below to have our partner, BuyerZone, provide you with information for free:

 

Editor's Note: Looking for CRM Software for your company? If you would like information to help you choose the one that's right for you, use the questionnaire below to have our partner, BuyerZone, provide you with information for free:

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