Over the past year, LinkedIn has been receiving a lot of attention.

It's well deserved with its CEO, Jeff Weiner, at the helm, along with a stockpile of marquee influencers and a parent company worth over $700 billion, the future of the platform certainly looks bright. That being said, despite the LinkedIn hype and the overall tone of the app loosening up a bit, it's still far from a good fit for every brand.

Here are three signs your brand isn't right for LinkedIn, plus what to do instead.

1. Your brand uses edgy humor in its marketing.

Don't let the LinkedIn gurus tell you different. Despite its recent push for being a space where people open up and be vulnerable, LinkedIn is still a professional network. At the end of the day, LinkedIn is a cocktail party, not a house party. Treat it accordingly, and use discretion when using it to promote your brand.

2. Your brand is in a traditionally ostracized niche.

LinkedIn as a whole is still a long way from being completely accepting of industries traditionally considered to be "on the fringe", such as cannabis or satire. If your company falls into one of these categories, your time and resources would be better spent elsewhere.

3. Your doesn't fall into one of the fields listed below.

These are the niches which perform particularly well on LinkedIn. If your company, or the personal brand you're looking to build, falls into one of these categories below, LinkedIn is absolutely worth the investment of time and money. 

  1. Self-help or motivation 
  2. Marketing and Advertising
  3. Blockchain
  4. Branding
  5. Tech Startups
  6. Entrepreneurship
  7. Education

Here's the good news: if your niche doesn't fall into one of these niches, you'll naturally have less competitors on the platform, and may eventually turn into a viable, thriving areas of focus on the platform. That being said, unless LinkedIn turns a sharp corner and makes some marquee changes, it's unlikely that high-rise window cleaners, painters or bartenders will ever have a large following on LinkedIn. 

In general, the sharper your niche, the less likely your posts are to "go viral" on LinkedIn. In order to gain wide exposure on the platform, you'll need to take a step outward and become more focused on high-level business advice or life tips.

Here's What To Do Instead

1. Give Instagram or Medium a try

If LinkedIn is dinner with your extended family, social networks like Instagram and Medium are a fun night out with your favorite uncle. On these platforms, you can let loose a bit more and be your authentic self without as much fear of coming off as unprofessional to prospective clients.

2. Rethink your approach to LinkedIn 

If LinkedIn isn't the best place for your brand, it doesn't mean you have to write it off altogether. Instead, it just means you won't have a good chance of becoming an "influencer" on the platform. That being said, there are a number of ways you can still get value from the app. 

For one, consider using the platform for advertising purposes only. No matter what industry you're in, by running targeted LinkedIn ads on a consistent basis, you may be able to gain the attention of key decision makers who don't spend as much of their time looking at cat videos on Facebook or memes on Instagram as others do. 

Additionally, you can use LinkedIn simply as an an extra "website", where you put your company's work and accomplishments on full display like you would in a portfolio. You can also use LinkedIn's recruiting features to hire quality talent relatively seamlessly.

Lastly, reframe your approach to LinkedIn by thinking of it simply as a personal branding tool. This way, your company can be taken out of the picture, more or less, and you leverage LinkedIn as a way to build credibility as a general entrepreneur as opposed to a person involved in your industry specifically. This will help you if you ever want to land speaking engagements, book deals or something related in your industry and beyond.

LinkedIn is an incredible social media platform with a firm hold on the professional world, and after being acquired by Microsoft, it's clear the app isn't going anywhere any time soon. That being said, despite LinkedIn evolving to be more inclusive of all industries and "loosening" up a bit, it's still not for every brand. 

By using the tips laid out in this article, you'll be able to determine whether or not the platform is worth your time. Best of luck.