Chances are, if you're reading this article and you're a small business owner, startup founder, or other kind of entrepreneur, you read a lot of helpful content. For this week's column, I wanted to give actionable strategies on how to increase your awareness and sales using specific social media tactics.
Here they are.
Host a Snapchat Geofilter Contest
Geofilters aren't just super fun to use, they're also powerful promotional tools. In addition, they only cost around $5 per 20,000 square feet per hour.
To get the most out of Geofilters, try hosting a Snapchat Geofilter contest.
To do this, for your next event, create a Snapchat Geofilter (if you don't know how, check out this helpful guide). Encourage your attendees to use the filter, screenshot the Snap they used it in, then post the screenshot to their Instagram and tag your business in the post. Reward the most creative post with a prize.
This way, your customers can engage with your business in a fun way that will also let all their friends know about your business not once, but twice. Once in their Snapchat Story and again with their Instagram post. Increasing brand awareness is a surefire way to increase sales.
Start a Facebook Group in Your Niche
Building a community of people that trusts you is one of the most effective ways to boost sales for your business, and Facebook Groups are a terrific venue for doing this.
Just be sure to not oversell. Instead, give your group members value, more value, and then even more value. After you do, then you're free to pitch.
Do you own a cafe in Portland? Start a Facebook Group called Coffee Lovers of Portland, where you talk about the best roasts around town.
If you'd like to take it a step further, use your Facebook Group to connect with others and begin a meetup with those same members. The meetup could even take place at your own business.
For more on how to successfully build a Facebook Group, check out this blog post by Neil Patel.
Facebook & Instagram Advertisements
If you haven't yet tried Facebook or Instagram Ads, you should do it tomorrow. Or later today. Or right after you read this article.
Why? They're easy to implement and their targeting capabilities are unparalleled.
You're able to target geographically, which enables even remote businesses (local bars, restaurants, etc.) to benefit from the ads.
You're able to target by interest, which will ensure no irrelevant prospects see your ad.
They're also cheap. For as little as $5 per day, you're able to run your ad.
For even more on Facebook Ads, read this article I wrote.
Publish an Article on Medium
If you aren't yet using Medium, you could be missing out an immense amount of leads for your business. Here's how to get started:
1. Create a helpful article that's relevant to your industry.
If you own a pizza shop, write an article on what's wrong with the pizza industry, then include a step-by-step recipe on how you cook your best pizza from scratch.
2. Construct a strong call-to-action.
At the end of your article, write a 1-2 sentence call-to-action that includes a link to a page where users can sign up for your email newsletter. This will ensure you don't miss out on your most engaged readers, and that you'll have the option to stay in touch with those people.
3. Get on a publication.
This is almost non-negotiable. If you want success on Medium, you have to get on a publication. To do this, search for relevant and established publications either directly on the app or by using Toppub.xyz. Then, search for the publication's submission guidelines, or dig up the editor's personal Twitter handle and send them a link to your story that way.
For more tips on how to succeed on Medium, give check out this podcast I was on.
Give Instagram Influencers a Try
Instagram influencers are a terrific way to reach your target audience without you having to create content directly.
Don't think you have the budget for influencers? No worries. In some cases (not all, but some) you can use the resources you have at your disposal as compensation.
In cases like these, I always recommend giving away a freebie in exchange for the influencer posting about your business.
If you're a bar, your freebie could be a free beer. If you're a cafe, your freebie could be a free bagel and coffee. If you're an apparel company, your freebie could be a hoodie and beanie.
To find influencers, use tools like Klear or search popular hashtags in your industry.
One last step: Don't forget to have the influencers tag your business as their location on their post. To do this, you'll need to be set up with Facebook Business Manager.