Without the creation of consistent content, effectively positioning your brand in the marketplace is even more difficult than it is already. Yet, by spending too much time on content, you risk losing precious hours to spend running the thing your content exists for: your business.
After learning and writing about the master repurposing strategy developed by Chalene Johnson (where she creates hundreds of social media posts out of one Facebook Live video), I became curious about how I could get the most out of a single blog post for my own clients. Here are some of those ways you can repurpose a post for maximum impact.
1. Use snippets from your blog post to publish as Tweets.
Take some interesting quotes and bits from your blog post and publish them on Twitter. Be sure to include a "Read More" call-to-action along with the article's link to capitalize on a reader's attention. You can save even more time creating the Tweets using pre-scheduling tools like Tweetdeck, Hootsuite, Buffer or Agorapulse.
2. Use quotes from your blog post to create Instagram Word Art.
You can use the same quotes you posted on Twitter to create eye-catching word art for Instagram. Third party tools like Word Swag, Canva and Typorama can help you create these graphics quickly and easily.
3. Use Canva to create an infographic for Pinterest.
Using the information you discussed in your blog post, create a helpful infographic you can post on Pinterest. This works particularly well for "how-to" content.
4. Repost your blog post on Medium.
Using the Import Story feature, republish your blog post to Medium. This feature will instantly populate the text editor on Medium with the contents of your blog post, saving you time and energy.
Tip: Want to create even more engaging Tweets? On Medium, you're able to Tweet out specific parts of an article using the highlight feature. This automatically populates the text as the Tweet's image and embeds a link to the story, making the Tweet both visually appealing and actionable.
5. Use Instagram Live and Facebook Live.
If you're active on Facebook or Instagram, host a live video chat going over your inspiration for the blog post and the material covered in it. This will hopefully get your audience interested enough in the topic to click through and read the full article.
6. Promote your blog post via Instagram Stories and Snapchat Stories.
Stories on Snapchat and Instagram could be a fun way to get your audience engaged with your content. Consider showing the behind-the-scenes footage of your writing and research process.
7. Create a video using your blog post as a script outline.
Why not go the extra mile here and create a video walking audiences through the same material you cover in your blog post?
Once you have your video, take clips from it and post these snippets across Instagram, Facebook, and LinkedIn. You can also get creative when it comes to audio clips by trying tools like Audiogram to create visuals to make your audio as captivating as possible. You could even strip the audio from the video and make it into a podcast.
In today's market, creating content is paramount to marketing success. That being said, let's not forget what's most important: running the business you're content is promoting. To save some time, be crafty in your approach to repurposing so your brand can have optimal impact across social media.