Are you waiting for inspiration? Passion? A muse? I wouldn't count on it. When it comes to business, particularly entrepreneurship, you're better off leaning on just doing the work.
I love this recent post by artist and entrepreneur Jessica Abel:
Passion for a practice or a subject comes from your investment of time and energy. Whatever your passion turns out to be is a combination of what you're into, your circumstances, and what happens to fall across your path, added to what you decide to spend your time on and what you're willing to take risks to do more of, with a just a tiny dash of natural talent.
The term practice has a double meaning. We have you practicing something every day, like playing the piano. We also have you doing the practice, as in growing the mental and emotional discipline to stay committed to a goal. It's not a coincidence that the same word is used in daily rituals and commitments, like meditation.
Doing the work, though? It sustains you, because it never changes, and it gives levity when things are great and when things suck.
All you have to do is show up every day.