There are a million ways to successfully start a new chapter. You can focus on doing one consistent habit over time. You can build in an audacious goal to hit well down the road. You can even set up a simple idea as a north star (I recently shared my mantra for 2020).

Pivot author Jenny Blake has another great concept: Do it all. Treat it as an experiment. Use time to determine your best bet.

Like the Kentucky Derby

In her recent Pivot podcast, she compares starting something new to going to the Kentucky Derby:

  • You see the odds of the different horses
  • You place a small, appropriate bet on each stallion
  • You watch carefully as each racer makes progress

I'm a big fan of focus, but first you have to figure out what to focus on. You're staring a new chapter. As one mentor told me, you don't know what you don't know.

Why it works

It is a fabulous way to start the New Year, explore a new practice or start another new venture. There are a few reasons.

First, it takes the psychological pressure off success. You go all in on something and you won't be able to afford to fail - not just monetarily, but from your ego. You have too much invested.

I talk about it in Bring Your Worth:

Our biggest ideas are as fragile as a Parisian croissant, and the pressure of projected success can make them crumble before we even have the opportunity to see what they will become. They are too abstract to handle the stress test.

Second, you get a chance to get feedback. Not sure whether to launch one of three new services? You can send a poll asking your community, build a simple, separate landing page for all three services and see the response or do a cheap, rapid prototype of all three to see which will fly. All these approaches ask the audience what they want and how you can best serve them.

Lastly, you can test your assumptions. Years ago, I thought my audience wanted a follow-up to the best-selling The Bite-Sized Entrepreneur. I asked them, and they really wanted one-on-one coaching. Coaching is now a big part of my business. I wouldn't have discovered that if I just went all in on what I assumed they wanted.

Feeling paralyzed about what to do for your next move? Trying doing all of them.