There's a prevalent myth I'm eager to dispel right now: American business slows to a crawl between Thanksgiving and New Year's Day. The theory is that people stop answering the phone, start leaving for work early and shelve the most-important work to the next 365.
Some people do. But you shouldn't. In fact, the folks who follow this idea are the very reason why you should be excited to get things done during the traditional holiday season.
First, the average businessperson may believe no one is available and don't contact important people, which, comically, makes hard-to-reach leaders even more available than usual. I compare it to the super-attractive person who never gets asked on a date because everyone assumes they are with someone. Don't hesitate to reach out and do business now.
Second, the end of the year can often mean people want to wrap up loose ends - including any pending or potential business they have with you. I've had some of my best deals happen on Christmas week simply because we wanted to finalize a commitment, contract or project before the next season.
Third, the holidays are an ideal time to reconnect with someone whom you've dropped the ball. As I've said in previous columns, national holiday seasons are a great excuse to reach out and rebuild a relationship with a past colleague, employer or partner. People will already be seeing old acquaintances and will be much more receptive to you than any other time of the year.
Thinking about hanging up your business until the new year? You could be missing a golden opportunity.
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