Would you like more emails? While Slack and other platforms look to replace the inbox deluge, the good old post office wants to disrupt itself with email notifications. It's already live in several areas.
Quartz shared the news:
The service, called Informed Delivery, will send out an email to customers each morning with that day's mailbox contents. The images are only of the exterior front side, and the mail will not be opened.
The pictures don't create any extra work for USPS: The government agency has been photographing every piece of mail since the 2001 anthrax mail. It is already scanning every letter you send and receive.
The post office strategy does create more work for you, though. Email is a problem. Microsoft, Yahoo! and Google have spent years trying to optimize email communication. Just this week, Dropbox announced it is shuttering the popular app Mailbox - deciding instead to "...streamline the workflows that generate so much email in the first place."
Inc.'s Jessica Stillman recently learned the top five email strategies of millionaires. Two of the five, No More Newsletters and Turn Off Notifications, go right against the Informed Delivery plan.
Here are the problems with the USPS strategy:
- It is too limited: Informed Delivery applies to letters, but not to packages - which may be more likely to have urgent material than envelopes.
- It doesn't provide enough information: The daily email snapshot gives you the front of the letter... and that's it. Unless you have previous knowledge, that extra email every day isn't going to help you know what is actually coming inside your mail.
- It gives little warning: The mail presumably comes the morning your mail arrives, perhaps even moments before the actual mail comes to you. Would having a heads-up be worth clogging up your email box even more? For most of us, no.
Currently available for residents and home businesses in Virginia, Informed Delivery is soon coming to New York City. Will you be signing up?