There is one human trait proved time over time: Being uncomfortable is a requirement to growth. Our lives as entrepreneurs aren't really a battle of us against the world, but a fight between our safety and our comfort. We have to straddle the thin line between the two, which is why Elon Musk is always pursuing a bigger idea, Tony Hsish bet the farm on revitalizing Las Vegas, and so on.
We don't pursue more because we're nuts. We pursue more because stagnation is death.
Writer Mihad Ali, in her new book Words from an Entrepreneurial Mind, put it succinctly:
Desperation drives entrepreneurship
Stoic philosopher Marcus Aurelius was even more elaborative in his classic Meditations:
At dawn, when you have trouble getting out of bed, tell yourself: "I am rising to do the work of a human being. What do I have to complain about, if I'm going to do what I was born for--the things I was brought into the world to do? Or is this what I was created for? To huddle under the blankets and stay warm?"
The main priority, then, should not be to live comfortably. As Oprah Winfrey and Gary Zukav talk about in her new book, The Wisdom of Sundays, your intention is as crucial as your goal itself. If your intention is to be "comfortable", then you will do just enough to get by. To paraphrase motivational speaker Jim Rohn, comfortable can turn into laziness, seeping into your every action as you settle more and more for "good enough".
Instead, your success lies in being just uncomfortable enough, teetering the line between being safe and jeopardizing everything gained. It is taking a "beginners' mind" to whatever you do and understanding, like Bezos, Jobs and others, that curiosity and risk ultimately fuel lifelong success.