Tom Bilyeu built a success health food manufacturing business, sold his share and reinvested the money into his quickly-growing media platform Impact Theory. He is one of the most relatable entrepreneurs I've ever followed, as he seems as though he hasn't changed at all post-exit. As he's said himself, he woke up rich and realized he had the same problems as the day before.

He talked to fellow entrepreneur Chase Jarvis and broke down his own secret to success:

The one thing I know is that the struggle is guaranteed, the success is not, so you better love the path.

Oh boy, I can relate to this argument. There are three big reasons why you should focus on the process rather than the ending.

You are more likely to force something

Part of the way you're able to make the right moves is by not trying to make the moves, but to let the moves happen.

Rushing to an ending not only puts your success in jeopardy, but also numbs your enjoyment of the process. It's easy to look at your journey as a checklist. In reality, there is no checklist. There is no gold medal, as your life goes on after you reach all your goals. The process is all you've really got.

You are going to short change whom you serve

In my book Bring Your Worth, I talk about chasing short-term money over long-term relationships:

Either you'll get sloppy at your work because you're prioritizing the money, or your customers will recognize that you're just in it for the money. They will recognize you just don't really care about them. People are always more perceptive than we think.

The more you enjoy the process, the more present and engaged you will be with whom you serve. In turn, they will be more supportive of you and your intentions.

You aren't going to create efficient systems

Many startups fail to grow - and, really, entrepreneurs fail to grow - because they don't build in systems to handle the growth. If you are just focused on getting something done, then you won't take the time to think about how you're doing it and strategically determine how you can handle it better next time.

For instance, Good to Great author Jim Collins examined his habits for years, if not decades, and found his most effective productivity formula:

  • 50 percent: New, intellectually creative work
  • 30 percent: Teaching or sharing knowledge
  • 20 percent: Necessary tasks

His effectiveness as an author, speaker and coach are directly linked to him embracing and refining the process rather than just pushing through another day.

What nuances are you missing because you're in a rush to get to the next level? By trying to bypass the struggle, you can easily skip over ways to make your business even more successful.

Published on: Jul 31, 2019
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.