Whether you know it or not, your company has its own culture. It has been formed through the personality, actions, and work of the people on your team. The way that they interact with other team members and your customers all continually add to your company culture in an either positive or negative way.

Some companies are drowned by their company culture while other companies are propelled by it.

Here are four tips you can utilize to help improve your company culture starting today...

1. Cultivate employee relationships.

Strong relationships in the workplace lead to an increase in effective communication--the most significant aspect of any successful team. To capitalize on this, allow your employees time to get to know each other. These activities can take the form of something as small as group dinners or as big as team-building getaways.

2. Invest in employee perks.

What do the campuses of Google, Facebook, and Netflix all have in common? Beyond being some of the biggest companies on the web, they all invest heavily in employee perks. Google offers perks such as mid-day gym classes and Facebook goes as far as offering on-site healthcare. If you don't have the budget to accommodate these types of perks, don't fret. Here are some unique, fun, and inexpensive employee benefits you can incorporate into your company:

  1. Company Happy Hour: Every year Apple throws a "Beer Bash" on their campus quad. It's said to be one of the biggest highlights for employees. You can follow their lead by taking employees out to a happy hour event every once and a while. This also provides a more laid-back atmosphere for employees to get to know each other and build more personal relationships.
  2. Wellness Program: A healthy employee is a happy employee. You don't have to setup an in-office gym like Google but you can offer things such as free gym memberships to incentivize employees to prioritize their health.
  3. Free Snacks: Hungry employees are much more likely get fatigued or procrastinate during the day. Having free snacks in the break room can improve their productivity. Opt for healthy snacks to keep employee energy levels high. One of my favorite snack options is NatureBox, a subscription service that delivers healthy snacks each month.

3. Reward employees for good performance.

When your company performs better, it makes more money. However, when an employee performs better, it usually gets a "good job" or a pat on the back. This lack of recognition can lead employees to become apathetic. Create a system to reward employees for their hard work. This can be monetary or through a variety of other ways. Here are a few great examples:

  • Offer the employee a day off with pay
  • Give them a gift card to their favorite restaurant
  • Buy them a gift basket

What's given is less important than the fact that you recognize their hard work and show them that you appreciate it.

4. Be mindful of burnout.

Burnout can create a toxic company culture. Even if you're doing everything else right, if an employee is burnt out, it won't matter. There are many ways to help employees combat burnout but the most successful strategy is understanding how they work best and giving them time to breathe. Be lenient and flexible with employees, especially during times when their workload is high.

Final Thoughts

You company culture influences how your employees work and customers perception of your business. Don't ignore the importance of it. Takes small steps to incorporate these tips in your business can make all the difference in the world.