What's worse: A disease with 90% survival or one with 10% mortality? (Even doctors get that wrong.) The Nobel winner on how "framing" fools everyone.
Every Salesman's Favorite Cognitive Illusion
Oct 3, 2013
What's worse: A disease with 90% survival or one with 10% mortality? (Even doctors get that wrong.) The Nobel winner on how "framing" fools everyone.