More than 1-in-5 Americans (22%) intend to stay in a unique location, such as a castle or treehouse, as American travelers are continuing to prioritize experiences over material items when they vacation. That is according to recent Booking.com research, which also indicated that this type of interest in experience over items is even stronger outside the U.S.
Based on the aforesaid information, Booking.com has launched a new "Book the U.S." list, which is unique in that it provides users with some of the coolest places to stay in each of the 50 United States. The unique spot in my home state of Florida is nearby and happens to be the host site of the NBA's Miami Heat.
For $1,500, a fan can stay in a Booking.com Basketball Suite within the arena that is so big it even has a putting green. The description reads as follows:
"Are you ready to experience the Magic City in style? We are! On March 8, one fan will be able to secure a once-in-a-lifetime experience and stay exclusively in the Booking.com Basketball Suite, which will offer the sweetest of suite lives in the most magical of cities - Miami. Set in the heart of downtown - just 10 minutes from the glamorous scenery and sandy shores of South Beach - this sprawling, second-level suite located in none other than the AmericanAirlines Arena will make both hall-of-famers and season ticket holders jealous. Equipped with everything from a platform king-sized bed and pristine lounge area, to a neon wall and glass-enclosed terrace with a putting green, Booking.com brings all that is the 305 to life in this stunning suite."
If you're in New York, Booking.com is currently providing the once-in-a-lifetime experience of staying within The Empire State Building, enjoying dinner on the 86th floor open-air observation deck and doing yoga overlooking the Manhattan skyline.
With so much competition in the travel booking space whether it be Hotels.com, Expedia or the like, Booking.com understands the need to be unique and to differentiate itself. This type of offering is but one of the innovative things that the company is looking to use to promote its "coolness."
Another component of Booking.com's recent promotional activity is to open up a job position as "Chief Booking Officer." The chosen CBO will be announced later this month, will earn a cool $50,000 and be tasked with traveling to as many of the "Book the U.S." list properties as he/she can within a 50-day period.