Sam Ovens generated more than $10 million by his 26th birthday. The self-made entrepreneur failed at 3 businesses before creating a business consulting firm that flourished and made Ovens his millions.

But Ovens does not give himself too much credit for his success. In fact, he attributes a lot of the fine tuning of his skills to the teachings of a respected individual in sports-circles: Tim Grover.

Grover is known as the trainer responsible for growing Michael Jordan, Kobe Bryant, Dwyane Wade and many other basketball greats into the players that dominated the National Basketball Association. He also wrote a book, Relentless: From Good to Great to Unstoppable, which Ovens believes has been instrumental in growing his business game.

Ovens picked up Relentless in November 2015 while on a short vacation. It has changed his professional life ever since. Ovens provided some of his greatest takeaways from the book in a recent interview.

Your 100% may only be 5% compared to someone else who wants something more.

"After reading Tim's book I realized that I had been lazy my entire life and even during the times where I thought I was working hard and determined towards my goal, I was doing nothing compared to athletes like Kobe [Bryant] and Michael Jordan," says Ovens. "The book made me insanely hungry and I couldn't wait to get back home from the vacation to get to work. The book taught me that even when you think you're giving something 100% you're only giving it 5% compared to somebody else who wants it more than you do."

When you win, continue to play like you're about to lose.

"The book has a simple message, and that is to be relentless and stop at nothing to achieve your goals . . . even when things seem to be going your way, push on the gas 10x harder and never give up," explains Ovens. "I took this to heart and 2016 has been an insane year due to the hunger and determination I have been able to channel because of this book. Before, I would have a good month and then coast for a month to celebrate. Now, when I have a good month I get straight back to work the next day and push for more. It's a totally different attitude and it's served me well this year."

To succeed, you have to want it more than you want to breathe.

"People will learn that life is about dreaming, planning and then relentless execution every day to achieve what you want, rather than flukes or handouts like the rumors say," advises Ovens. "Michael Jordan wasn't the best basketball player by chance; he wanted it more than everybody else, he planned to be the best and he worked harder than anybody else has ever worked, and Tim Grover backs this up by saying there's nobody else that comes close. When you want to do well in life you can't just "kind of" want it, you have to want it more than you want to breathe, and that's what this book will teach you."