Social MediaNick Devlin This Map of NBA Fandom Is Also a Data-Driven Viral Marketing StrategyTo spread the word, an events-ticketing marketplace taps its customers' passion for their allegiances and rivalries.
5G RevolutionAndrew Thomas Health Care Startup Doc.ai Announces New Digital Trial and Lays Blueprint for Changing the $3.5 Trillion Health Care IndustryThe world of health care could be forever changed by Doc.ai's announcement of a new digital clinical trial.
Customer ServiceJustin Bariso Tesla Just Made a Huge Announcement That May Completely Change the Auto Industry. Here's Why It's BrilliantFor years, Tesla has been working to break into an auto-related industry worth billions. The plan went live last week.
TechnologyNeill Feather How to Protect Your Remote Employees from Cyber ThreatsWorking remotely opens up a variety of potential cybersecurity vulnerabilities due to the nature of an ever-changing threat environment.
Data DetectivesSean Wise Europe's New Privacy Law Is Going Into Effect. Take These 8 Steps to Get Your Small Business ReadyFacebook, Google, and Apple all comply with GDPR, which goes into effect Friday. Here's how to check if your small business does, too.
Data DetectivesJohn Roa You Probably Never Should Have Trusted Facebook in the First Place. Here's WhyFacebook users are enraged about the Cambridge Analytica scandal, but companies have been harvesting and selling personal online data for years,
Small Business CelebrationZoë Henry Snapchat Inks New Foursquare Deal to Make Its Ads Even More TargetedThe social media giant will help advertisers better target their customers through location-based geofilters.
Data DetectivesJessica Stillman Why You Should Beware Big Data: An Algorithm Can Be Totally Racist So argues a Harvard-trained mathematician turned hedge fund quant.
PivotGary Vaynerchuk How Data Can Help You Make Better Gut DecisionsWatch consumers and competitors. And then go with your gut.
Data DetectivesHoward Tullman In Chicago, Using Data, Not Drama, to Combat CrimeMy city is suffering from a surge in gun violence, much of it centered on a relatively small group of gang members concentrated in relatively small geographic areas. Using advanced analytics and smarter policing, the city can now identify and counterprogram against the worst of the worst
Cloud ComputingIlan Mochari What IBM's Watson Found After Analyzing 'Game of Thrones' CharactersIBM's Watson assessed the personalities of Starks and Lannisters ahead of the next season of Game of Thrones. Here's what it learned.
Data DetectivesHelp Scout Here's What Your Data Isn't Telling You About Your BusinessData can serve as an impartial reality check, but it's not a crystal ball.
Vision 2020Molly St. Louis 3 Things You Should Know About Using Big DataBig data is a powerful business tool. Here's how to use it.
Data DetectivesIlan Mochari The Scientific Reason Your Employees Value Opinions Over FactsYou could have the best data around. Here's why your people will probably ignore it.
The Playbook Samsung's Valerie Casey: The Ethical Way to Gather Customer DataValerie Casey, CPO of Samsung's Global Innovation Center, explains why companies are best served by collecting data with the permission of their customers.
The Playbook Be Aware of Who's Tracking Your DataValerie Casey, CPO of Samsung's Global Innovation Center, explains why you should be wary of free software and data-tracking apps.
Data Detectives It's Just the Beginning for Big DataBig Data will eventually translate into a huge competitive advantage for companies.
Data DetectivesLaura Montini How Big Data Reveals the Humans Behind Your Users (Infographic)Need to understand your customers better? Advanced analytics can help.
E-commerceJill Krasny How One Trendy Fashion Label Whipped Its Website Into ShapeWant your e-commerce site to draw hundreds of thousands of visitors? Take a cue from hip fashion label Reformation.
Data DetectivesLaura Montini Spotify and Shazam Think They Know Who Will Win Grammys AlreadySpotify likes Sia; Shazam favors Meghan Trainor. Either way, Sam Smith is feeling good.
The Best of Inc. 2014Oscar Raymundo 10 Surprising Big Data Insights From 2014What's the happiest way to commute? Where do shoppers find unrequited love? What's the best time to launch a Kickstarter? Thanks to big data, now we know.
How I Did ItChris Beier How a Hacking Stunt at the Oscars Launched a Mobile-Security StartupJohn Hering and his friends discovered a security vulnerability in early bluetooth technology in 2004. They proved what kind of mobile device breach was possible at the 2005 Academy Awards--and turned the concept into a company called Lookout.
Data Detectives Aaron Patzer: Where Millions of Data Points MeetAfter programming millions of data points to connect, Aaron Patzer says that when you're speaking to Fountain, you're essentially speaking to his brain.
Data Detectives Searching for Metrics More Precise Than GoogleAaron Patzer talks about his day-to-day stressors in building Fountain.
Data DetectivesMolly St. Louis How to Predict Your Best Sales LeadsDon't you wish you could predict which leads will convert to sales and which are dead ends? High-level data helps you play the game better.
Data DetectivesChristine Lagorio-Chafkin One Surprising Reason for Women's Salary Gap in TechWomen in tech: They're the minority, they make less than men--and a new study suggests they're doing something very, very wrong in the process.
Data DetectivesLaura Montini How Airbnb Solved the Bizarre Problem of Too Many Positive ReviewsAirbnb found that its user reviews skewed too positive. Here's how the company encouraged more honesty and fewer little white lies from customers.
Data Detectives A Heavy Cost for Hopeful EntrepreneursWith a dwindling cash reserve, lack of direction, heavy criticism, and a tragic event, the founders of Diaspora struggle to make forward progress.
TechnologyOscar Raymundo How LinkedIn Plans to Change the Way You RecruitThe social network is betting on data visualization and company culture patterns to help recruiters find that one perfect candidate out of 300 million.
Data Detectives Is Big Data as Revolutionary as Businesses Think?Managers agree that it's important, but few are making the most of their data.
Data DetectivesJames Cook How Hackers Are Getting Your Dropbox and Snapchat PasswordsMany third-party apps created by amateur developers are easy targets for password theft.
Data DetectivesLiz Welch When Choosing a Location, Let Software Do (Some of) the LegworkLocation decisions are depending more and more on data to help ensure the right move.
Data DetectivesDavid DeWolf To Increase Revenue, Find the Gems Hidden in Your DataThere are gems hidden in the data you've been collecting--you just need to know where to look.
Data Detectives Foursquare's Dennis Crowley: Does Privacy Really Exist Today?Businesses should strive to be transparent when it comes to privacy.
InnovateJill Krasny How Indie Coffee Brands Are Taking on Starbucks' Be-Everywhere StrategyStarbucks is getting even more ubiquitous with coffee trucks and high-end tasting rooms coming soon. To survive, the indie brands need a few tricks of their own.
InnovateJill Krasny Why E-Commerce Brands Are Opening StoresE-commerce entrepreneurs from Birchbox to Bonobos are taking their concepts offline. Here, a few of those founders share advice for doing it right.
Data DetectivesLaura Montini States to Ed Tech Companies: Watch What You Do With Student DataAmid concerns from parents that student information collection has gone too far, some states have placed limits on what companies can do with that data.
SalesJill Krasny How to Get Your Products Into Retail StoresHow did a largely unknown snack like Bear Naked granola wind up on the shelves of more than 10,000 retailers? The company's methods really weren't that complicated.
Data DetectivesLaura Montini Hampton Creek CEO: Mayo Is Just the BeginningHampton Creek--a.k.a. the "synthetic egg company"--has bigger ambitions that just whipping up eggless mayo and cookies. This is really a research company.
Data DetectivesJill Krasny Delivery on Demand Like It's 1999? Not These StartupsOn-demand delivery startups are back in a big way, and this time they're armed with data. Now the challenge is how to use that data in ever-more sophisticated ways.
Data DetectivesLaura Montini Why a One-Year Plan Can Lead You AstrayStartup growth requires more longer-term planning than you think. But you can only pull it off with lots of data.
Data DetectivesChristina DesMarais How to Turn a Wealth of Data Into Decision-Making PowerHere's how to make good use of the incredible volume of data your company is likely generating.
Data DetectivesGeoffrey James What Your Employees Really WantEssential new data about what engineers and salespeople want to see when deciding to take a job or remain in one.
Data DetectivesMinda Zetlin What Clicks Well Online? Here's What 2.7 Billion Social Shares RevealNew research digs into how to get the most social media shares.
Data DetectivesJohn Boitnott 3 Ways Pinterest's New Analytics Dashboard Can Help Your Next Marketing CampaignTwitter and Facebook aren't the only game in town for marketers these days. If you're trying to use visual social media marketing in any way, Pinterest analytics could be vital to you.
Data DetectivesHoward Tullman The Future of Tech? Metrics, Not MoonshotsEverything we do is now measured, which will have a huge impact on what tech can do for us in the years ahead.
Owner's ManualJeff Haden 6 Ways to Stay on Top of Your CompetitionTracking your competition's marketing efforts can definitely help you improve and refine your own.
Data DetectivesLaura Montini Generation Z: 5 Things to Know About Your Future HiresSoon they'll be all grown up, and this entrepreneurial, pragmatic, and driven group will be knocking at your door with resumes in hand.
Data DetectivesLaura Montini What It Takes to Hire a Silicon Valley Software EngineerGetting familiar with the most competitive corner of the market will help you land your next great hire.
Data DetectivesGeoffrey James Survey: Where to Find Top Sales TalentPreviously unpublished data from LinkedIn reveals the supply and demand for trained salespeople.
Data DetectivesJeremy Quittner The Startup That's Spawning a New Generation of StartupsLike PayPal before it, Palantir is shaping up to be one of Silicon Valley's most productive incubators for entrepreneurs.
Data DetectivesDrew Hendricks How Much Are Your Clicks Worth?It's time to really start tracking the data on your clicks.
Data DetectivesDan Leberman How to Avoid Losing $4 Trillion to Abandoned CartsWhat small businesses can do to prevent cart abandonment and improve online checkout.
Data DetectivesJillian Berman Why Americans Just Won't Take Time OffAccording to a recent study, 40 percent of workers aren't taking their vacation time.
Data DetectivesLaura Montini Survey: The 25 Best Company CulturesGlassdoor's most recent report takes a look at companies whose culture rules.
