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7 Non-Obvious Business Use Cases for GPT That Will Change Your Game

There are countless ways to use generative models in your business.

EXPERT OPINION BY DAVE KERPEN, FOUNDER AND CEO, APPRENTICE @DAVEKERPEN

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Illustration: Getty Images

As someone who’s passionate about all things marketing, communication, and entrepreneurship, I’m always on the lookout for tools and techniques that can help businesses grow and thrive. One such game-changer that has captured my attention is the latest development in artificial intelligence — GPT, or Generative Pre-trained Transformer. Created by OpenAI, this advanced language model is quickly revolutionizing the way we interact with technology and communicate with one another.

GPT has a wide range of applications, but today, I want to share seven non-obvious business use cases that can transform the way you work and give you a competitive edge. Let’s dive in!

1. Idea Generation and Brainstorming

GPT’s ability to generate creative, coherent text can be a game-changer in brainstorming sessions. Simply input a topic, and let the A.I. come up with a variety of ideas and perspectives that you might not have considered. This can help teams break out of their usual thought patterns and generate innovative solutions. One idea leads to another and all of a sudden you may find yourself with the next big winning idea.

2. Simplifying Complex Concepts 

Do you ever find yourself struggling to break down complex concepts into digestible, easy-to-understand language? GPT can help by translating jargon-heavy text into much simpler terms. This can be particularly useful in industries like health care, finance, and tech when complex terminology can be a barrier to entry for potential clients or employees.

3. Enhancing Customer Service

Integrating GPT into your customer service strategy can streamline communication and resolve issues faster. By training the A.I. on your company’s knowledge base, GPT can quickly generate accurate and helpful responses to customer inquiries. This frees up your human customer service representatives to focus on more complex tasks that require empathy and personal attention.

4. Optimizing Internal Communications

GPT can help improve internal communications by generating drafts of emails or memos that employees can then edit and personalize. This can save time, reduce writer’s block, and ensure consistent messaging across your organization. Speed wins!

4. Creating a Personalized Content Experience

GPT can generate personalized content based on individual user preferences and behavior. By integrating GPT into your content marketing strategy, you can create tailored experiences that make your audience feel seen and understood, driving engagement and loyalty.

5. Market Research and Competitive Analysis

GPT’s text generation abilities can be leveraged to deeply analyze market trends and competitors. By inputting data on your competitors’ offerings, GPT can help you identify gaps in the market and develop new products or services to fill those needs.

6. Training and Development

GPT can be an invaluable resource for training and development programs. By inputting training materials and objectives, GPT can generate quizzes, assessments, and even role-playing scenarios that help employees develop their skills and knowledge.

GPT is a powerful tool that offers immense potential for businesses willing to think outside the box. By incorporating GPT into your processes, you can enhance creativity, streamline communication, and ultimately drive growth and success. Remember, the key to staying ahead in today’s competitive landscape is embracing innovation — and GPT is certainly one of the most exciting innovations we’ve seen in recent years.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

The extended deadline for the 2025 Inc. Best in Business Awards is this Friday, September 19, at 11:59 p.m. PT. Apply now.

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