It's getting harder and harder for small-and-medium-sized businesses to keep up with big brands, but a few tools are democratizing marketing so that businesses can compete in a social-first world at an affordable price. For any SMB, a well-rounded social marketing strategy should include the following elements and here are a few tools to help you out along the way:

Website

By now, every business should have a mobile and user-friendly website. There's really no excuse anymore.

WIX makes it easy for everyone to create a beautiful, professional web presence. The WIX website builder has everything you need to create a fully personalized, high-quality free website. They even offer an AI-powered website building service, so you don't have to sweat the small stuff. It will pull relevant photos, videos and key information into a nicely themed site at the click of a button.

Video

Online video is an absolute must! Everyone and anyone will tell you that the video revolution is here. It is the number one medium for social media marketing, so if you want to compete, you'd better keep up.

PROMO by Slidely offers instant, easy and affordable AI-curated videos together with simple customization tools for a human touch. This new solution enables businesses, brands, and marketers to quickly create promotional videos using professional footage from Getty Images at a fraction of the price. Videos that normally cost hundreds to thousands of dollars are no longer an obstacle - PROMO users can do it for as little as $20.

Consistent Content

You NEED to be active on social media - no questions. Not just Facebook, but all the top channels including Instagram, Twitter, and Linkedin. There's nothing worse than what I call "deserted island syndrome" - a business social media profile that hasn't been updated in months.

Likeable Local offers a comprehensive suite of tools and content subscriptions to keep your social media pages vibrant. You'll never have to worry what what content you're going to post when, across all of the major social networks. I'm quite biased - (since it's my company!) - but, hey, here's a free Likeable Hub plan you can try. Or you can step up your game and include social media advertising, to reach a lot more people with your content and offers.

Data and Analytics

Last, you should understand who your customers are and how to target them. Big Data is a hot topic for the largest corporations, but data analytics it's just as important for SMBs.

Google Analytics is a free service that lets you lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. See everything from how much traffic your website is getting to where that traffic is coming from and how visitors are behaving, so you can take a more targeted approach with your marketing strategy.

The opportunities for business to take advantage of all that there is to offer in a social-first world are immense. By utilizing these tools, small businesses can develop a well-rounded social marketing strategy that is sure to get them noticed, engage their customers and tell their brand's story.