As the year winds down, most business owners and sales teams are looking at their sales goals for the year and trying to find a way to squeeze out that last little bit of revenue. The end of the year is also when the business book experts at 800-CEO-Read put together their lists of the top releases in a variety of categories, including sales and marketing. If you're trying to finish the year strong, maybe some new knowledge would help.
I've had a chance to check out these books as well, and they are all great reads. (Full disclosure: my newest book was chosen for their long-list in an unrelated category.) So if you're looking to boost your sales, start by boosting your knowledge and check out some of their top picks (in no particular order):
Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer (Portfolio). A manifesto on taking your customers emotions as seriously as you take your bottom line.
Martketing: The Heart and the Brain of Branding by Javier Sanchez Lamelas (Lid Publishing). A look inside the methodology of a beloved brand, from a former senior marketer at Coca-Cola.
Never Split the Difference: Negotiating As If Your Life Depended on It by Chris Voss with Tahl Raz (Harper Business). A former FBI hostage negotiator outlines the secrets to his success, and how to apply them to any situation.
The Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results by Bob Nease (Harper Business). A look inside the mind of potential customers and the cognitive barriers that block them from buying (as well as how to tear those barriers down).
Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom (St. Martin's Press). A welcome rebuttal to the troves of recent work on big data, Lindstrom reminds us that often the insights we need aren't found in spreadsheets.
So that's 2016's best material on marketing. Now, you've got some reading--and selling--to do.