As business owners, we have a lot on our plates right now. Not only do we have our own company and staff to think about, but we also have an obligation to our clients and customers. So today, I want to explore how can you help your clients both beyond and through this coronavirus situation.
This question was one of the first ones we tackled here at my company, Maui Mastermind. We discussed how best to serve our marketplace and how we could help other small-business owners weather the storm and come out on the other side even stronger than before. And then we broached the following questions with other business owners in the community and began brainstorming ways that they could serve those within their circles.
1. How can you help your customers reduce their FUD factor?
FUD stands for fear, uncertainty, and doubt. How can you help your customer's customer? How could you help your customer's staff reduce fear, uncertainty, and doubt? What are some resources that you can be sharing with them? What have you learned during this crisis that you could be sharing with others in your community?
Now is not the time to be sending out tons of emails for the sake of communication, but rather sharing information, tools, and resources to help us through this situation.
Let's say you provide a service and your main customers are retailers. In other words, you serve retailers and the retailers serve various niche markets.
How can you help your retail customer be ready to serve their team and also to serve their customers? For example, let's say you have access to certain information about government programs that would serve them. Can you get them that information? Can you connect them with experts who could help them access those programs? Can you host a webinar for your clients that would address specific concerns that they have right now about how to handle them? The possibilities are endless.
2. How can you make connections?
Right now, the world needs connections. We are all isolated in our homes, but that doesn't mean that we can't reach out to one another and show each other that we care.
I'm not saying send them a letter or an email that says, "If you need any more of our products or services, we are here ... "
I mean that we need to reach out and have an actual personal moment, business aside. Let's say you have a client named Regena. I want you to reach out to Regena and say, "Hey, how are you doing? Is your family OK? Is there anything you and your family are needing? Can I help in any way?"
Just taking a moment to show that you care about them person-to-person is a way that you can serve them. Forget about the business reasons for a moment, and just do the right thing. It's worth it for you to make the investment in the people whom you care about.
The world is a different place right now, but if you focus on helping your clients and customers through this moment in time, we will all come out on the other side stronger and more connected.