DesignJeff Bercovici The Design Tip Yves Béhar Thinks Every Entrepreneur Should EmbraceYves Béhar, founder of Fuseproject and co-founder of August, shares his experience in the ever-evolving tech design sphere.
MobileKarl Isaac 7 Tips for Logo Design in the Modern Mobile EraWhile the right approach to designing a visual identity and logo will vary by brand, here are seven tips for creating a logo optimized for the digital era.
Best in BusinessMelissa Shin Why These 8 Logos Went Viral in 2015Logo changes were common in 2015. Here are the most talked about rebrands of the year.
The Branding GameMelissa Shin 4 Words or Phrases to Avoid in Your Brand PromiseAvoid these techniques at all costs when explaining the purpose behind your brand.
Designing a LogoAnna Claire Hating Google's New Logo Is Actually the PointDon't fear change, embrace it.
Designing a LogoJustin Bariso Google Just Redesigned Its Logo, and Reminds Us How It's Changed the WorldA quick look at how much a company can change the world. It's been an amazing 17 years.
The Playbook Your Brand Is So Much More Than Your NameDon Charlton, founder of recruiting platform Jazz, explains how he used an electric design to give personality to his brand and company.
The Playbook What to Consider Before Relaunching Your BrandDon Charlton, founder of recruiting platform Jazz, explains the technical steps your company must take before relaunching with a new name and brand.
Ask Marcus Lemonis Marcus Lemonis: 'I'd Love to Carry This in My Store'The host of CNBC's The Profit hates Sharon Yu's Magic Cook packaging and disagrees with her inventory model, but shakes hands on a deal to carry the cooking kit in his store anyway.
DesignIlan Mochari Steve Jobs Revered This Designer's Dictatorial ApproachWhen it comes to design, should you listen to your users or not? The answer--even for legendary designers like Paul Rand--has always been more nuanced than this yes-or-no question implies.
WireIlan Mochari Why the New Cleveland Browns Logo Is So Bad it's GoodFocus on winning the Super Bowl, not winning the internet.
Designing a LogoGraham Winfrey 9 Great Legal Marijuana Company LogosMarijuana is big business today in Colorado and Washington, but the industry hasn't been around long enough to establish leaders when it comes to the best company logos. We hand picked these medicinal and recreational marijuana businesses based on their designs. Are their brand images too corporate, or spot on? You be the judge.
WireChristine Lagorio-Chafkin Behind the Origin--and Evolution--of Lyft's Iconic Pink MustacheAs the ride-hailing company expands across the United States, its flashy--if twee--pink furry mustaches are evolving. Here's the past, present, and future of the brand.
Owner's ManualJeff Haden What Colors Really Mean in Company Logos (Infographic)The psychology of color... plus some cool information about the cost of logos and the value of brands.
Designing a LogoJill Krasny 7 Brands That Redesigned Their Logos the Right WayThese companies' logos were good at first but had worn out their welcome. The goal: Make the familiar better.
Designing a LogoJill Krasny Rebranding? 5 Questions to Ask Before You Get StartedHere are best practices from three top designers.
Designing a LogoJohn Brandon How 6 Startup Logos Came to BeGreat logos don't happen by accident. Check out how these six companies came up with designs to fit their unique brands.
The Branding GamePeter Gasca 6 Reasons to Use CrowdsourcingHaving difficulty coming up with a new idea or content? Here are six reasons to try crowdsourcing.
Designing a LogoIssie Lapowsky The Art and Science of Corporate IconsDesign experts weigh in on a cookie company's cartoon mascot.
Ask GerberScott Gerber Design a Company Logo That Stands OutHold a design contest online, says Matt Mickiewicz, co-founder of 99designs. Plus, tips from Scott Gerber, founder of the Young Entrepreneur Council.
BudgetingIssie Lapowsky Design Makeover: Healthy Pantry Gets New LookA packaged-food maker goes all in and changes its whole look. But will it work on grocery-store shelves?
Designing a LogoGeoffrey James Create a Logo: 7 Smart RulesA professionally designed logo needn't cost thousands of dollars. Here's how to make a logo cheaply ... and well.
WireApril Joyner A Risque Breath Mint Makes a Bid for the MainstreamWith big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding.
Social MediaAdam Bluestein The Don't-Do ListsDon't underestimate the importance of what not to do in certain situations. Here, we compiled a list of 14 scenarios and asked business leaders and experts for their tips on what they assiduously avoid doing in each.
Designing a LogoLauren Cannon 5 Fab Business Logo DesignsDesigning your logo is a daunting task. Here's a look at five small companies' logos and how they came to be.
Designing a LogoAbram Brown Choosing the Right Logo Design ServicesDesigners, experts, and small business owners suggest these four tips for finding the right firm. Plus: a list of three design shops worth trying
Designing a LogoJohn Warrillow How Much Is Your Business Logo Worth?John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business.
The Branding GameEric Markowitz How Great Logos EvolveHere's a look at how a few of America's most recognizable brands have transformed their logos over time.
Designing a LogoLauren Cannon 4 Tips for Great Logo DesignWant to create a killer logo? Here are four characteristics that distinguish great logos from the not-so-great.
The Branding GameBobbie Gossage An Extreme Brand MakeoverZhena Muzyka of Zhena's Gypsy Tea tries rebranding her products to increase national sales. Will losing the "hippie look" bring in more customers?
Social Media Logoworks to Offer Blog DesignsThe new designs aim to help businesses build customer interactivity.
Designing a LogoJohn Grossmann Is Dave Insane? Inside a Brand MakeoverThe branding experts said he desperately needed help with his image. But were they right?
Case StudiesMichelle Leder Case Study: Bringing an Innovative Product to MarketBiolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank.
Viral MarketingRob Walker The Buzz GuruStraddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands.
Designing a LogoNicole Gull Logos That Turn HeadsAre walking, talking advertisements gimmicks or goldmines?
Countdown: Holiday 2021Edward O. Welles The Diva of RetailWhy did Starbucks, Blockbuster, and Nike come calling on little-known consultant J'Amy Owens? Because this president of the Retail Group knows how to make their cash registers ring.
Designing a LogoSarah Schafer When It's Time for a MakeoverPartners from a gourmet-biscuit company explain how and why they pursued a new design for packaging their products.