Direct Marketing

3 Reasons Your Business Needs an Infomercial (Don't Wait! Order Now!)

Direct-response TV marketing can be a great way to woo customers--and, no, you don't need a pitchman.

How the Internet Has Permanently Changed the Sales Process

Lisa Hendrickson, founder of Spark City, explains the impact the Internet has had on traditional selling techniques.

6 Easy Ways to Make the Holidays Work for You

The holiday season can offer both distraction and opportunity. Here are tips to make it work for you rather than against.

9 Ways to Seriously Grow Your Email List

Email remains a powerful marketing tool, but only if your list is big and active. Here are 9 tips to help you build and grow this valuable asset.