It's hard to fathom the possibility of driving a Ferrari without a loud, satisfying engine, but the company has confirmed that it's working on an electric vehicle to go up against Tesla.
Speaking to reporters on Wednesday, Ferrari CEO Louis Camilleri said that his company will build an electric vehicle to compete with Tesla and Porsche's new Taycan. He cautioned, however, that it likely wouldn't enter production until 2025 at the earliest, which means you won't see these things zooming by for many years.
Still, the very fact that Ferrari, which has built its brand on high-end vehicles and its famous engine, would consider an electric vehicle says everything there is to know about the car business. Tesla may not be financially disrupting every car maker, but in a very important way, the company is making traditional car makers think seriously about their businesses and whether they're serving an increasing desire for electric vehicles.
That's precisely why Porsche is jumping into the space with its Taycan. And, according to recent reports, it has attracted more than 30,000 orders. The problem, however, is that at around 200 miles per charge, Porsche's decidedly slick-looking car won't be able to match Tesla's Model S in range.
But what about Ferrari? And why will it take so long for an electric Ferrari to reach the road?
According to Reuters, Camilleri is concerned that batteries just aren't up to snuff yet. In fact, he indicated that Ferrari has higher standards for batteries than other car makers, and he believes it'll take several years before car batteries can deliver enough of an upgrade to deserve being placed inside a Ferrari.
Until then, Camilleri said, Ferrari will continue to invest in hybrid vehicles that combine both gas and electric to power the driving experience.
If and when a Ferrari electric car is released, it'll be interesting to see how it's priced. Ferrari is, of course, an ultra-high-end car maker with vehicles that cost more than some houses. Tesla's Model S certainly isn't cheap, but it doesn't come anywhere near hitting the kinds of prices Ferrari charges for its current vehicles.
Reasonable questions, then, might be asked on whether Ferrari's future electric cars would be true Tesla competitors or something closer to an alternative for folks who want a higher-end option.
Alas, we don't know the answers. And it seems we won't have them for at least the next five years as we await whatever Ferrari has planned for electric vehicles.