Apple has one of the most interesting and entrepreneur-inspiring stories of any company in Silicon Valley. And now you can relive it in a unique and decidedly outstanding way with a new website dedicated to its history.

Launched today, the Unofficial Apple Archive lets readers revisit and in some ways, relive, Apple's history. The site features a wide variety of content, including text, photos, and videos, that documents the company's history from its humble origins to its place atop the business world.

"Dedicated to the unsung studio designers, copywriters, producers, ADs, CDs, and everyone else who creates wonderful things," the site's homepage reads. "Dedicated to those who stayed up late and got up early to get on the family iMac to recreate event slides in Keynote. Thank you."

The site has been carefully created and curated by Sam Henri Gold, who discussed its odyssey with Apple-tracking site 9to5Mac this week. Gold told the site that the Unofficial Apple Archive was built from his desire to watch old Apple commercials. Since then, Gold has been building what may be one of the most interesting and thought-provoking Apple archives on the internet.

I spent considerable time on the site on Wednesday morning and found it to be extremely engaging. It comes with a simple design and easy navigation delineated by decades. When you click on one of those decades, you see a series of tiles and years, allowing you to explore what was happening in Apple during a specific year.

Of course, you'll find the big moments, like Steve Jobs's unveiling new products or iconic Apple ads, but you'll also find stuff you may not have ever thought about, like what Apple's holiday bonus was to its employees in 1983 (gift coupons for Apple II and Apple III users. Lame.).

And it's that level of detail that has me so invested in exploring the Unofficial Apple Archive. I'm sure there are things missing and I'm sure there are elements that Apple employees themselves might want to add, but it's a fascinating look at a fascinating company. And before long, you find yourself losing the day as you dig deeper into things you had never thought about -- or forgot long ago.

Here's hoping that other creators will deliver similar archives for other companies. Hidden amid the archive are a variety of lessons business people and entrepreneurs can benefit from. But Apple and Steve Jobs are far from the only viable tutors.

So, if you're looking to learn a bit today or you simply want to see what it took to make Apple Apple, head over to the Unofficial Apple Archive. It's a winner.

Published on: Jan 15, 2020
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