President Donald Trump's Twitter account might get significant attention, but in 2019, musician Taylor Swift is more influential.
In a new study from Brandwatch, which analyzes how much influence a Twitter account has by the level of engagement it has with other Twitter users, Swift was at the top with a score of 97 out of 100. President Trump and Indian Prime Minister Narendra Modi also scored 97 out of 100 in the study, but were slightly behind Swift in engagement.
It was the second year in a row that Swift has been named Twitter's most influential person. And it once again speaks to how far her reach goes and the kind of influence she has over the millions of people on Twitter who want to read and react to what she has to say.
Indeed, her success is rather surprising, considering she doesn't follow a single person on the platform. However, her account has attracted 85.5 million followers. What's more, many of her tweets are simply reposts from her Facebook and Instagram pages, which she uses far more often.
But when Swift does tweet, it's impactful. And she's used that platform to share her thoughts on a variety of topics she's passionate about, including LGBTQ rights and her dislike for Trump.
Speaking of Trump, he has used his Twitter account as a platform for sharing his thoughts on everything from the China trade war to his recent impeachment. But at 67.7 million followers, he has far fewer people to talk to on Twitter than Swift, who has nearly 20 million more followers.
Exactly what that means going into 2020 and the presidential election next year remains to be seen. Many more of Trump's tweets become headlines when picked up by major news outlets. But it's conceivable that Swift, armed with her influence and seeming desire to help ensure Trump doesn't get reelected in 2020, could put up a fight and speak to many more people than Trump can next year.
But aside from politics, Twitter's most influential people have backgrounds across entertainment and business. Musician Katy Perry was the fourth-most influential person last year with a score of 96 out of 100, followed by Elon Musk at 96. Soccer star Cristiano Ronaldo scored 95, matching scores for Lady Gaga, Ellen Degeneres, Ariana Grande, Kim Kardashian, and Bill Gates.