It's the time of year when our mailboxes and our inboxes are flooded with generic greetings -- electronic and paper -- from the people with whom we've done business throughout the year. The messages are pretty much all the same. We read them and often rack our holiday-fried brains to remember who we met where and what conversations took place. So when I checked my email this morning and saw that Zach Ferres had sent me a link to a video greeting, I guess I was a little cynical. Ah, I thought, the generic holiday video greeting is now replacing the generic email holiday greeting. Zach, the CEO of is one of the many young entrepreneurs I've had the privilege of meeting this past year as I've been spreading the word about the findings in my new book, Upstarts!. Zach, by the way, is not in the book; I met him at the Inc. 500 conference in September. So I literally squealed with delight when I opened the YouTube link. Take a look at it here.

So, yes, I do understand that this greeting falls solidly into the realm of marketing/public relations and that Zach probably stood in front of his Flip with that Santa hat on for many, many personal videos. But it's pretty brilliant, isn't it? I have no idea if I'll ever write about Zach. But I do know one thing -- I won't ever forget him! Just curious: What do you do to make yourself unforgettable to the people who matter most to you?