Most of the time, products featured in TV infomercials seem gimmicky and fake. We've all enjoyed a good laugh at the actors' exaggerated performances and the impracticality of the product. But over the last few decades, there's been the occasional product that nails it and becomes the next big thing.
This acne treatment gives hope to every person who suffered from severe acne. By having a variety of famous people testify about how well it works, it has come a long way since its first infomercial in 1995, now making roughly $1 billion annually.
BowFlex Home Gym
First appearing on TV in 1986, the BowFlex Home Gym gave people the freedom to exercise without leaving the comfort of their own home. Still selling today, BowFlex has accumulated over $1 billion since its first infomercial.
A blanket with sleeves, the Snuggie advertised its infomercial furiously. It paid off--the company has made over $200 million. Snuggies are available in hundreds of colours and designs, and are even available for your dog.
Advertised by the "Slap-Chop Guy" Vince Shlomi, ShamWow commercials have become well known. A towel that can hold 12 times its weight, the ShamWow is a household product that has made a ton of money through its TV infomercials.
Addressing a common problem inexpensively, this $10 device gets ride of dead skin and callouses on feet. It has been selling steadily for the last five years and works well according to reviews. With over 45 million units sold, the company is now worth over $450 million.
Advertised on late-night infomercials, the PediPaws Nail Trimmer is a nail trimmer for dogs that boasts perfect control and perfect results. It uses a motorized emery wheel to file down pooches' nails instead of cutting them. The company is now worth $180 million.
First appearing in the 1970s, the Buttoneer easily attaches buttons back into place without a needle and thread. It could do "hundreds of sewing, mending, and decorating jobs" according to its infomercial. Having sold many units, the Buttoneer company no longer exists.
Hitting TV infomercials in the 1980s, these sunglasses filtered out ultraviolet rays, making everything clearer for the wearer. People saw them advertised on TV and raced out to buy them, making the company worth $150 million.
A tool for cleaning the inside of a vehicle's windshield, the Windshield Wonder is a pivoting microfiber cloth at the end of a handle, allowing people to clean easily without straining and stretching uncomfortably. The infomercial did well, as the company is currently worth $90 million.
A device for the kitchen, this infomercial spoke to those who can't cook. A way to microwave pasta so it's perfect every time, the Pasta Boat has sold hundreds of units and has paved the way for convenient cooking.
Sometimes you really can believe what you see on television. It's still one of the best "channels" to reach target audiences and complements other forms of digital advertising well. However, it's also one of the most expensive means of advertising, which means you need a business and product that really delivers. These items all went above and beyond, proving that television advertising is far from dead.