In Jason Fried's REWORK, as well as a blog post on the subject, he discussed how big, complex proposals weren't necessarily winning him more business. When he shifted to one-page proposals he found one thing; "[he was] either winning the business or he wasn't."

There are many companies that have risen to success by doing the same thing, providing a service that doesn't have unnecessary features. The companies succeeding at the moment are the ones doing exactly what they have to do.

PointDrive

While your average joe might not know PointDrive, anyone who wants to make a sale quickly and easily will want to.

The company's software creates one-page-proposals that are as simple as writing text, uploading images to make headers, and insert content that they'll actually want to read about. That includes links, videos, PowerPoint presentations (which people might hate, but can be useful as case studies) and other necessary things to close a sale.

You can also see when they open the proposal, what they click through, for how long and other analytics. It'll also work on mobile devices natively. They have customers within Salesforce, Sotheby's Realty and Transperfect.

Slack

People won't stop talking about Slack as it took one the simplicity of online chat and combined it with the really simple back-and-forth emails that we all make. That time you ping your boss to ask a question?

It's now an IM, one simple and consistent experience. It natively integrates Google docs links, you can upload files, create separate Slacks for separate clients and even use most of the great features for free, though guest users and Google authentication will cost you a little extra. They're even showing their trailer in around 800 movie theaters in the bay area at the moment.

Asana

The to-do list has become the staple of most human beings, but tech companies have flocked to the company that's valued at $280m as of 2012. The reason is that they've taken the very complex world of organizing the basic and difficult tasks that a company has to organize into the way that we usually use to make sure we don't forget to buy milk at the grocery store.

It was founded by Facebook co-founder Dustin Moskovitz, and provides incredibly simple, threaded organization of tasks for companies like United Way, Uber, Airbnb and CBS Interactive.

Trello

If Asana added mind maps and integration with every major startup you care about, it would be Trello. Trello lets you drag and drop anything; pictures, text, things from Slack and Google docs, anything that you need into different parts of a pipeline.

This could (as their examples show) be "thinking about," "doing," "done" and can be done for many tasks including the basic work that you'd do at home to their "business class" offering.

This $8.33/month option brings in the integrations with Slack, Salesforce, Dropbox, Google Hangouts and add security features bigger companies require. While Trello's free features are usually for one person, the business class level lets people create community boards that they can work together on to organize company tasks and ideas.

Published on: Oct 6, 2015
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