Whether you're an independent contractor looking to secure work or an established organization with a large client base, are you taking advantage of the green movement and positioning yourself for future success?

Effective and Green: The Sweet Spot

The issue most corporations and organizations face is that it's not easy to go green. In fact, it's problematic in most industries and requires far more planning than simply saying you're interested in becoming more sustainable. Strategies must be developed, detailed plans implemented, employees persuaded, and processes changed.

Even when these things happen, it still comes down to dollars and cents. Many companies can't handle the initial costs of going green. While the benefits will eventually make the decision profitable, the upfront losses and increased expenses can hurt the bottom line.

With that being said, it's important to have realistic expectations and a calculated plan when shifting your business' focus, and developing a subsequent green marketing campaign.

Top Green Marketing Ideas for 2015

Here are a few ideas to get you started in your pursuit of green marketing:

Begin with employees.
Apply for green insignias.
Focus on networking.
Invest locally.
Donate to the right causes.

Looking to change the way your organization does business in 2015? Consider investing in the green movement and aligning your marketing campaigns around these core beliefs.

Published on: Jan 28, 2015