Every entrepreneur has to deal with a lawyer at some point. Many people assume that talking to one is always about an impending crisis, like a lawsuit, but a great deal of legal work (both from a lawyer's and an entrepreneur's perspective) is quite dull and time consuming. For lawyers, even simple things like finding new customers and searching documents are needlessly inefficient. These startups are doing their part to change that.

Rocket Lawyer

Finding a good lawyer is kind of like finding a good jeweler; you usually ask a friend and hope for the best. Rocket Lawyer has simplified the process to a simple search engine for whatever document you need done. Its search auto-completes what you're looking for, ("EG: employee evaluation form" or "non-profit incorporation") organized based on different sections of the law. You enter in its details and Rocket Lawyer will set an actual attorney to write the documentation and make revisions (or check for any potential errors you may have made).

You can also ask a lawyer a question in a few clicks, by specifying what you're looking for, what kind of company you are and how you want to be contacted. This is no doubt a great way of marketing to potential clients their own document-creation services, as many times even the smartest entrepreneurs don't know what legally they have to do. They have raised over $46 million in funding since 2008.


Discovery in law can refer to a lot of things before a trial happens, including interviewing potentially important people in a case to simply requesting things to look at. Most of it is now taken up by "e-discovery," trawling through anywhere from a few hundred to a few million digital documents. Logikcull created an easy-to-use tool built upon a massive deep learning and automation system. Documents (anything from a few PDFs to a 296 gigabyte Gmail Export of hundreds of thousands of emails) are dragged and dropped, then stored securely, indexed (such as who an email is sent to and from, or what file format it is, or whether the file is privileged information), given optical character recognition so they are searchable made searchable with one bar, like on Amazon.

While this seems obvious, Logikcull can search every single file uploaded at once, isolate a term and then filter it to a minute level. This is time-consuming to impossible using other options. The e-discovery brief makes a strong case for Logikcull: an $150-an-hour attorney taking 30 seconds to determine if a document (even an email) should be produced in court, that's 120 documents a minute, assuming they're not complex. In a complex lawsuit including hundreds of thousands of emails, cutting document review from hours to minutes is how even Logikcull's lowest price ($1995 a month for four "matters" at a time) could save law firms (and entrepreneurs hiring them) millions, if not billions. Gawker reported the Sony hack alone leaked "tens of thousands of gigabytes of emails and gigabytes of spreadsheets." If that had been used in court, using "find" in excel would not cut it.


As well as having one of the weirdest and best startup Twiter accounts, Lawdingo sells a service to lawyers to make easy, quick money by giving quick legal advice. It costs $297 for a lawyer to join, answer simple questions and acquire clients (that Lawdingo makes sure are ready to hire a lawyer) quickly. For the rest of us, it's really quick to directly connect to and ask a lawyer a question in seconds for $30, a pittance compared to lawyers that charge at best a hundred or more dollars for a simple consultation. Lawdingo also promotes the real cost of lawyers' work in a constant ticker at the bottom, naming the lawyer in question. It's a combination of legal marketing and quick legal advice, as many people's legal questions don't necessarily require an engagement with a firm, but they'll still make $30 for a pre-screened 10-20 minute advice call.

The service is fixed on creating value for both sides, making sure that quality attorneys meet quality clients through their internal staff's attention to clients and attorneys alike.


Lawkick is effectively Angie's List meets Taskrabbit for law. Users log onto the site and can directly request a quote for a specific item (for example, a terms of use policy), much like Rocket Lawyer, and immediately order and pay for it. Alternatively, they can see a rolling list of attorneys with reviews from customers and Facebook-like profiles, offering details on their expertise and field. Promising an average 18 minute response time and an average of 15 years of experience across their teams of lawyers, Lawkick also offers featured deals, such as a discounted Business Tax Structure plan for $650 instead of $1,100, offered by a specific attorney with reviews you can chew over. Smaller firms or solo partners can now have an active channel, like Lawdingo but at a larger scale, to reach potential customers.