The swiftly executed pivot. The ability to stay two steps ahead in an industry that moves at warp speed. The insight on how best to stay competitive--and serve customers--in an increasingly crowded market. Box has attracted the loyalty of 20 million users across 180,000 businesses. Twenty-nine-year-old CEO Aaron Levie keeps getting it right at his file sharing and cloud storage company, no matter what curves he's thrown. How does he do it? Check out some of the most insightful quotes from the 2013 Inc. Entrepreneur of the Year.
On preparing for disruption in the future:
"I mean, it's possible we won't even have capitalism in 200 years. Maybe the Internet even won't exist. The idea is that you're always talking about disrupting, always talking about what's next."--Interview with Inc.
On moving at the pace of change:
"The ultimate success is to define future markets, and place yourself at the center of them. I try to think a lot about trends happening and make moves to put us in that place. What does a new generation of tablets mean for enterprises? How does changing security have implications for corporate data? We war game out all of those scenarios. What can we do that our competitors can't, given their models? By having the discussion, we get everyone more engaged in the pace of change that's needed."--Interview with Fast Company
On getting others on board with you:
"We didn't realize that our job was to reduce every possible amount of risk in their head, and every possible chance that this was not going to be a big company in their head. The only way to do that is by making sure that an investor or new employee can extrapolate out the best possible scenario of what this can become, and I think that's missing from a lot of companies that are two or three people, that haven't realized that it's all about letting their imagination be framed in the way that you want, that is going to produce the most likely way that they're going to be insanely excited about what you're doing."--Interview with GeekWire
On entering a level playing field:
"The advantages of longstanding brands, of distribution, of reach--these don't offer the same advantages in this era," he notes. "Thanks to technology, the newcomer may be as well or even better equipped. Choosing the winners can seem chaotic, even random."--Interview with Fast Company
On finding the next big thing:
"If you want to spot the next great technology or business opportunity, just look for any market that lacks a minimally complex solution to a sufficiently large problem. Because you can now write software much more easily and distribute it on a mobile device and because of this new emphasis on end-user design in the enterprise, there is no way any complex software company is going to be able to survive. You have to make your technology simpler; it has to be able to compete on the merits of design and end user experience. Any company that is not competing in this way is going to be disrupted."--CXO Talk