The New Year is quickly approaching, and it's time to dust off last year's resolutions. Whether you want to save more, work out more, or call your mom more, each December offers the opportunity to reflect on the improvements we want to make in our lives.
The conception is that people continually promise themselves the same things, then give up after a few months, but we don't think it's quite that simple.
We wanted to see if this year would be any different, so we used the Sprinklr platform to track conversations about New Year's Resolutions, and made the following infographic based on the data.
And the Winner Is...
When I think about the most common New Year's resolutions, self-improvement immediately comes to mind. It's assumed that people want to be healthier, thinner, and they want to [insert bad habit here] less.
But the numbers* tell a different, less predictable story.
It turns out that 2016 could be a year where happiness trumps all-people are resolving to do things that make them happy, and surround themselves with people they love. Happiness had over 84% of the conversation, where exercising and weight loss clock in at 8% and 6% respectively. Smoking, unplugging, and working harder had even fewer mentions with less than 1% each.
We make resolutions every year; at times it feels like we're continually reaching for the same things, then letting them slide. But this year will be different. Rather than hoping for superficial changes or conforming to societal norms, people will build habits of happiness into their lives and make them stick.
If you want to see how the conversation trends are evolving in real time, click here.
*Data was gathered from 11/23/15-12/28/15