Over 20 million passengers embark on a cruise adventure each year. Grandparents, kids, and everyone in between navigate the earth's waters for a one of a kind vacation, or as a vehicle to get to an unforgettable destination. But what are customers getting for their money when they sign up for a cruise? How do different cruise lines stack up when it comes to delivering the perfect vacation experience?

We at Sprinklr recently put together an infographic leveraging the analytics and insights platform, powered by NewBrand, featuring some of the biggest cruise lines, and how customers feel about them across different categories.

Check out the standings:


The Winner: Carnival

Carnival outperforms all other brands with a significantly higher score. This score is primarily driven by the perception of getting more value for the price. Customers state that the rooms are larger than those at Norwegian and other cruise lines. Customers also speak highly of the size, ambience, and appearance of the ships, along with the amenities onboard-primarily the spa, fitness center, and other activities.

Runner-up: Royal Caribbean

Customers at Royal Caribbean speak highly of the level of service received. The staff is said to be helpful, friendly, and attentive. Interestingly, Royal Caribbean ranked last in the decor and amenities category. It's possible that older ships (Majesty of the Seas, Navigator of the Seas, Brilliance of the Seas) are lowering Royal Caribbean's scores.

Details about how the study was conducted:

  • Sources: Popular social media and review sites.
  • Volume of commentary: Roughly 3,000 operational reviews and social posts.
  • Time period: A comprehensive sample of the data from 1/1/14 to 6/1/15.
  • Category selection: The five parent categories mentioned account for 67.42% of the total data collected.

To learn more about the science behind the numbers, visit sprinklr.com/newbrand-overview/