Today virtually all companies are in the midst of some flavor of digital change or transformation which radically impacts employee experience, and spotlights the need to amplify the employee voice. This fact is critical to recognize since employee experience and engagement does have a direct impact on your company's products and services and ultimately your customer experience and business performance. 2018 might be the year of Business to Human. B2H is a term I hear with increasing frequency across the C-suite of Fortune 500's. B2H should not just be a marketing goal; we should respect and engage with our workforce in the very same way.
Here are a few statistics to validate this premise:
- According to Aon Hewitt, companies in the top quartile of engagement scores had 50 percent higher total shareholder return than the average company.
- A survey of over 50,000 employees found that engaged employees are 87 percent less likely to leave a company. They are five times less likely to leave than those who are not engaged.
If culture drives performance why aren't we directing more time and investment this way? After all, "companies who invest in employee experience are four times more profitable the those who do not." In our obsession over online experience and digital touch points, are we forgetting about the return on culture? I hate acronyms, but ROC is a pretty good one. Beyond HR, does your company have someone dedicated to leading an inspired culture and change agenda?
As you consider your business strategy, below are the core components you can activate today to ignite your employee engagement and drive growth at the same time? These four pillars can be activated in organizations both large and small. They often require a commitment to opening doors and acknowledging, and breaking down, some silos that quite frankly may be stifling the performance of your team.
Influence over workspace design
Tool configuration options
Digital dialogues with leadership
To relevant communities
Organized decision support
Events aligned with culture
Interior design that supports productivity
Control over environment
Analytics to track changes made over time (responding to employee feedback)