Email marketing has proven to be a super-effective method for selling services and for a lot of companies, and also for getting their message out to both current and potential customers.

In fact, according to the Digital Marketing Institute, "companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer's purchase cycle. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue."

There are a lot of powerful (and often expensive) marketing automation tools out there these days. But if you're a small business - and especially if you're just getting into the digital marketing game - many of them may just be overkill.

If you want to start simply, using just email marketing as an initial step in your digital marketing efforts, here are some tips on finding the right tools for your needs that also won't break the bank. There are literally dozens of good quality email marketing services to choose from - and loads of reviews on each one. Most come with automation tools, list building functions, email templates and more.

So how do you choose?

1. Start With Free

There are a lot of services out there that are quite good and come absolutely free of charge. These are a good way to get familiar with email marketing products and figure out what works for your needs without spending money to do so.

One of our favorite free digital marketing products iis HubSpot, and among its suite of tools are email templates that can help you automatically personalize subject lines and content for each recipient. You'll even have the capability of running A/B tests to figure out what is working best for your open rates and clickthroughs.

But don't take our word for it. Test it against numerous other products to find what works best for you.

2. Consider Email-Only Options

If you want to keep costs low, but paying a small monthly fee for an email marketing tool fits into your budget, there are some robust options out there that offer just email marketing tools. For example, iContact, is a simple, email-only solution that lets you focus on marketing automation and segmenting your audience based on how they found you.

3. Think About Scaling

While you may only need email options for now, it's a good idea to think about what you'll need five, 10 or even 20 years from now. Consider choosing a solution that easily integrates with other solutions.

4. Choose Automated Responses

As you grow your business, you may not have as much time to dedicate to responding to email queries. That's why finding a solution from the very beginning that provides for automated responses can free you up to  stay focused on your primary business.  

Editor's Note: Looking for Internet Marketing Services for your company? If you would like information to help you choose the one that's right for you, use the questionnaire below to have our partner, BuyerZone, provide you with information for free:

Editor's Note: Looking for Internet Marketing Services for your company? If you would like information to help you choose the one that's right for you, use the questionnaire below to have our partner, BuyerZone, provide you with information for free:

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