Apple has acquired Workflow, the maker of a mobile app that allows users to make their own shortcuts on iPhones and iPads. Apple bought the company for an undisclosed sum in a deal announced Wednesday.

"We are thrilled to be joining Apple," Ari Weinstein, a co-founder of Workflow, said in a statement. "We've worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store."

Workflow, which launched in 2014, automates tasks that people do frequently. For example, after a user records a voice memo, Workflow could automatically upload it to Dropbox and send a link to the reminders app. The app used to cost $2.99 but will be free from the Apple App Store starting Thursday.

Weinstein and his fellow co-founders Conrad Kramer, Ayaka Nonaka, and Nick Frey have some experience with jailbreaking--a term for modifying software to skirt restrictions imposed by the manufacturer--a skill useful for creating automated processes on smart devices. Apple also acquired the team of co-founders, according to TechCrunch.

Workflow has been on a roll recently. The company raised an unannounced seed round reportedly in the range of a couple million dollars from Lowercase, General Catalyst, and Eniac, according to TechCrunch. It also won an Apple Design Award in 2015.

Published on: Mar 23, 2017