That's according to a new report from USA Today, which says that retail, food services, delivery and many other industries are struggling from the falling unemployment rate (a 17-year low of 4.1 percent) and can't find enough people to fill open positions. Businesses are trying new ways to entice prospective workers this season, including offering them cash, benefits, and perks.
Target announced it's increasing its hourly minimum wage to $11 and plans to go as high as $15 by 2020. At J.C. Penney, part-time employees will be eligible for one week of paid time off per year, starting in 2018. Additionally, UPS will offer up to $200 a week as a retention bonus for people who will work every day. The delivery company is also hosting recruiting parties complete with candy and movie-ticket giveaways.
"It's gone from bad to brutal for employers in terms of the talent pool," Ryan Abood, CEO of Exeter, New Hampshire-based GourmetGiftBaskets.com, which makes upscale gift baskets, told USA Today. "It's bad when employers are busing workers to work to get enough people to execute the work we do."
That's what GourmetGiftBaskets.com started doing; Abood says his company started a bus service that transports employees to and from work. While the low unemployment rate is putting companies in a bind, its beneficial for people looking for work (and a few extra perks) this holiday season.