Lyft is offering customers a way to give back from the back seat. The ride-hailing app will introduce a program sometime in the next couple of weeks that rounds up a user's fare to the nearest whole dollar and donates the change to charity.
"What else can we do by bottling the power of our collective bottoms to make meaningful change beyond the ride?" Lyft wrote in a blog post. "Whether you tap in, or just keep doing your bit by riding, you're sitting on a change-maker."
Riders can opt into the new program, dubbed "Round Up & Donate," in the coming weeks. If the cost of a customer's journey comes to $9.75, for example, the fare would be rounded up to $10, and the 25 cents would go to charity. Users can select the cause that will receive the funds, including efforts directed toward the environment or equality, but Lyft doesn't specify which charities will get the donations.
Clients can change the cause or opt out of the program at any time. What's more, Lyft is exploring ways for passengers to vote on other charities or causes that should be included in the program, a company spokesperson told The Verge.